Brandwave

Benenden Health vs Freedom Health Insurance:Which is more popular?

In September 2026, Benenden Health had more branded searches than Freedom Health Insurance among private health insurance providers in the United Kingdom. Benenden Health had about 33,100 branded searches, while Freedom Health Insurance had 720. Benenden Health made up 13.8% of all private health insurance provider searches we track, and Freedom Health Insurance accounted for 0.3%. When we asked ChatGPT and Google AI Overviews about private health insurance providers, Benenden Health appeared in two of the five answers and Freedom Health Insurance in none.

Among private health insurance providers in the United Kingdom in September 2026

Who do people search for more?

Benenden Health, about 46 searches for every 1 for Freedom Health Insurance

Benenden Health 33.1K searchesFreedom Health Insurance 720 searches

Who does AI mention more?

Benenden Health, mentioned in 2 of 5 answers, Freedom Health Insurance in 0

Benenden Health in 2 of 5Freedom Health Insurance in 0 of 5

Who does AI recommend more?

Benenden Health, the only one of the two named

Benenden Health first in 2Freedom Health Insurance never named

Follow Benenden Health vs Freedom Health Insurance and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Top private health insurance providers in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Benenden Health was mentioned in two out of five: not in any of the three ChatGPT answers, but in both Google AI Overviews. Freedom Health Insurance did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Bupa1st
  2. WPA2nd
  3. AXA3rd
  4. Aviva4th
  5. Vitality5th
  6. Benenden Health6th
  7. National Friendly–
  8. Freedom Health Insurance–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Bupa5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • AXA5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Aviva5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Vitality4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • WPA3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Benenden Health2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • National Friendly0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Freedom Health Insurance0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about private health insurance providers

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 23, 2026.

Is Benenden Health or Freedom Health Insurance more popular in search?

This chart shows how often people search Google for Benenden Health and Freedom Health Insurance by name. Each line represents a brand's share of searches for all eight private health insurance providers we track, month by month, from searches in United Kingdom.

Benenden Health and Freedom Health Insurance among private health insurance providers in the United Kingdom, by month

Share of searches by month for Benenden Health, Freedom Health Insurance. The figures are in the table below the chart.

View monthly share of searches table
MonthBupaAXABenenden HealthAvivaWPAVitalityNational FriendlyFreedom Health Insurance
Oct 202545.6%23.9%16.8%6.1%3.7%2.2%1.2%0.37%
Nov 202546.5%23.7%17.1%5.1%3.8%2.3%1%0.37%
Dec 202547.6%24.8%14.3%6.4%3.3%2.3%1%0.38%
Jan 202647.6%24.8%14.3%5.2%3.9%2.9%1%0.31%
Feb 202643.4%27.1%16%5.8%3.6%2.6%1.1%0.35%
Mar 202648.1%24.5%14.4%5.3%3.7%2.4%1.3%0.31%
Apr 202645.1%28.1%13.6%5%4.3%2.7%0.98%0.3%
May 202646.7%29.2%11.5%5.1%3.8%2.3%1%0.31%
Jun 202645.9%28.6%11.3%5%4.6%2.8%1.5%0.3%
Jul 202648.4%25.4%11.9%5.3%4.5%2.9%1.3%0.26%
Aug 202644.1%27.3%13.2%5.9%4.6%3.2%1.4%0.29%
Sep 202646%24.9%13.8%6.2%4.5%2.8%1.5%0.3%

How has the Benenden Health and Freedom Health Insurance comparison changed over the last 12 months?

3 findings

How did search popularity change for United Kingdom private health insurance providers in September 2026?

2 changes

  1. In September 2026, Benenden Health gained share of searches among private health insurance providers in the United Kingdom, from 13.2% to 13.8%.

  2. Estimated monthly branded searches for Freedom Health Insurance in the United Kingdom fell 18.2% over 12 measured months, from 880 to 720 in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Benenden Health’s and Freedom Health Insurance’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Benenden Health

1 branded search term

  • benenden health

Freedom Health Insurance

1 branded search term

  • freedom health insurance

How the Brand Demand Index is measured

Other head-to-heads among private health insurance providers

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.

Start free