Beagle Street vs Royal London:Which is more popular?
In September 2026, Royal London had more branded searches than Beagle Street among life insurance brands in the United Kingdom. Royal London had about 90,500 branded searches, while Beagle Street had 5,400. Royal London made up 15.1% of all life insurance brand searches we track, and Beagle Street accounted for 0.9%. When we asked ChatGPT and Google AI Overviews about life insurance brands, Royal London appeared in four of the five answers and Beagle Street in none.
Who do people search for more?
Royal London, about 17 searches for every 1 for Beagle Street
Who does AI mention more?
Royal London, mentioned in 4 of 5 answers, Beagle Street in 0
Who does AI recommend more?
Royal London, the only one of the two named
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Top life insurance brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Royal London was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Beagle Street did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Aviva1st
Legal & General2nd- Royal London3rd
Vitality4th
Zurich5th
LV=6th
SunLife–
Beagle Street–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Aviva5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Legal & General5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Royal London4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Zurich3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Vitality2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- LV=2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- SunLife0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Beagle Street0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about life insurance brands
5 answers
Asked ChatGPT
“Which life insurance brand should I use in the UK?”
Asked ChatGPT
“What are the best life insurance brands in the UK?”
Asked ChatGPT
“What's the best life insurance brand in the UK for family protection?”
Searched Google, AI Overview
“life insurance quote”
Searched Google, AI Overview
“best life insurance”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 19, 2026.
Is Beagle Street or Royal London more popular in search?
This chart shows how often people search Google for Beagle Street and Royal London by name. Each line represents a brand's share of searches for all eight life insurance brands we track, month by month, from searches in United Kingdom.
Share of searches by month for Royal London, Beagle Street. The figures are in the table below the chart.
View monthly share of searches table
| Month | Aviva | Legal & General | Royal London | Zurich | SunLife | Vitality | Beagle Street | LV= |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 50.6% | 28% | 15.1% | 3.1% | 1.1% | 0.74% | 0.74% | 0.6% |
| Nov 2025 | 48.7% | 27.1% | 17.8% | 3.1% | 1.1% | 0.87% | 0.71% | 0.58% |
| Dec 2025 | 55.4% | 25.2% | 13.6% | 2.8% | 0.99% | 0.81% | 0.66% | 0.53% |
| Jan 2026 | 49.8% | 27.6% | 14.9% | 3.7% | 1.3% | 1.1% | 0.89% | 0.73% |
| Feb 2026 | 54.6% | 24.9% | 13.4% | 3.3% | 1.2% | 0.98% | 0.8% | 0.65% |
| Mar 2026 | 50.5% | 28% | 15.1% | 3.1% | 1.1% | 0.91% | 0.74% | 0.6% |
| Apr 2026 | 48.2% | 26.8% | 17.6% | 3.5% | 1.3% | 1.1% | 0.86% | 0.7% |
| May 2026 | 46.1% | 31.2% | 16.8% | 2.4% | 1.2% | 0.83% | 0.67% | 0.67% |
| Jun 2026 | 55.3% | 25.2% | 13.6% | 2.4% | 1.2% | 0.99% | 0.66% | 0.66% |
| Jul 2026 | 50.6% | 28.1% | 15.2% | 2.5% | 1.1% | 1.1% | 0.74% | 0.61% |
| Aug 2026 | 50.7% | 28.1% | 15.2% | 2.3% | 1.1% | 1.1% | 0.91% | 0.61% |
| Sep 2026 | 50.1% | 27.8% | 15.1% | 3.2% | 1.1% | 1.1% | 0.9% | 0.73% |
How has the Beagle Street and Royal London comparison changed over the last 12 months?
3 findings
- Royal London was ahead of Beagle Street in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Beagle Street’s share of searches among life insurance brands in the United Kingdom moved from 0.74% to 0.9%, and its estimated monthly branded searches held steady at 5.4K.
- Across the 12 months ending September 2026, Royal London’s share of searches among life insurance brands in the United Kingdom held steady at 15.1%, and its estimated monthly branded searches moved from 110K to 90.5K.
How did search popularity change for United Kingdom life insurance brands in September 2026?
1 change
Estimated monthly branded searches for Royal London in the United Kingdom fell 17.7% over 12 measured months, from 110K to 90.5K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Beagle Street’s and Royal London’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Beagle Street
1 branded search term
- beagle street
Royal London
1 branded search term
- royal london
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