Baxi vs Ideal:Which is more popular?
In September 2026, Ideal had more branded searches than Baxi among boiler brands in the United Kingdom. Ideal had about 12,100 branded searches, while Baxi had 4,400. Ideal made up 27% of all boiler brand searches we track, and Baxi accounted for 9.8%. When we asked ChatGPT and Google AI Overviews about boiler brands, Ideal appeared in three of the four answers and Baxi in one. Ideal was mentioned before Baxi in every answer that named either.
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Top boiler brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Ideal was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Baxi was mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview. Ideal was listed before Baxi in every answer that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Worcester Bosch1st
Vaillant2nd
Viessmann3rd
Ideal4th
Baxi5th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Worcester Bosch4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Vaillant4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Ideal3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Viessmann3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Baxi1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about boiler brands
4 answers
Asked ChatGPT
“Which boiler brand should I get in the UK?”
Asked ChatGPT
“What are the best boiler brands in the UK?”
Asked ChatGPT
“What's the most reliable combi boiler brand in the UK?”
Searched Google, AI Overview
“combi boiler”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“new boiler”
Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 22, 2026.
Is Baxi or Ideal more popular in search?
This chart shows how often people search Google for Baxi and Ideal by name. Each line represents a brand's share of searches for all five boiler brands we track, month by month, from searches in United Kingdom.
Share of searches by month for Ideal, Baxi. The figures are in the table below the chart.
View monthly share of searches table
| Month | Worcester Bosch | Ideal | Vaillant | Baxi | Viessmann |
|---|---|---|---|---|---|
| Oct 2025 | 30.5% | 30.5% | 20.4% | 11.1% | 7.4% |
| Nov 2025 | 31.2% | 31.2% | 20.8% | 9.3% | 7.6% |
| Dec 2025 | 32.4% | 32.4% | 17.7% | 9.7% | 7.9% |
| Jan 2026 | 29.2% | 35.6% | 19.4% | 8.7% | 7.1% |
| Feb 2026 | 32.4% | 32.4% | 17.7% | 9.7% | 7.9% |
| Mar 2026 | 32.4% | 32.4% | 17.7% | 9.7% | 7.9% |
| Apr 2026 | 34.4% | 28.1% | 18.8% | 10.2% | 8.4% |
| May 2026 | 31.8% | 26% | 21.3% | 11.5% | 9.4% |
| Jun 2026 | 36.3% | 24.3% | 19.9% | 10.8% | 8.8% |
| Jul 2026 | 36% | 24.1% | 19.6% | 13.1% | 7.1% |
| Aug 2026 | 33.1% | 27% | 22.1% | 9.8% | 7.9% |
| Sep 2026 | 33% | 27% | 22.1% | 9.8% | 8% |
How has the Baxi and Ideal comparison changed over the last 12 months?
3 findings
- Ideal was ahead of Baxi in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Baxi’s share of searches among boiler brands in the United Kingdom moved from 11.1% to 9.8%, and its estimated monthly branded searches moved from 8.1K to 4.4K.
- Across the 12 months ending September 2026, Ideal’s share of searches among boiler brands in the United Kingdom moved from 30.5% to 27%, and its estimated monthly branded searches moved from 22.2K to 12.1K.
How did search popularity change for United Kingdom boiler brands in September 2026?
2 changes
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Baxi’s and Ideal’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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