Brandwave

John Lewis vs Next:Which is more popular?

In September 2026, Next had more branded searches than John Lewis among bedding brands in the United Kingdom. Next had about 40,500 branded searches, while John Lewis had 14,800. Next made up 18.4% of all bedding brand searches we track, and John Lewis accounted for 6.7%. When we asked ChatGPT and Google AI Overviews about bedding brands, John Lewis appeared in four of the five answers and Next in three. John Lewis was mentioned before Next in three out of five answers.

Among bedding brands in the United Kingdom in September 2026

Who do people search for more?

Next, about 3 searches for every 1 for John Lewis

Next 40.5K searchesJohn Lewis 14.8K searches

Who does AI mention more?

John Lewis, mentioned in 4 of 5 answers, Next in 3

John Lewis in 4 of 5Next in 3 of 5

Who does AI recommend more?

John Lewis, named ahead of Next in 3 of 5 answers

John Lewis first in 3Next first in 2

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Top bedding brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, John Lewis was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Next was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. John Lewis was listed before Next in three out of five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Dunelm1st
  2. John Lewis2nd
  3. Piglet in Bed3rd
  4. Next4th
  5. The White Company5th
  6. Soak&Sleep6th
  7. DUSK7th
  8. Bedfolk8th
  9. Silentnight–
  10. Simba–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Piglet in Bed4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • John Lewis4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • DUSK3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Dunelm3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Next3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Soak&Sleep2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • The White Company2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Bedfolk1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Silentnight0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Simba0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about bedding brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 27, 2026.

Is John Lewis or Next more popular in search?

This chart shows how often people search Google for John Lewis and Next by name. Each line represents a brand's share of searches for all ten bedding brands we track, month by month, from searches in United Kingdom.

John Lewis and Next among bedding brands in the United Kingdom, by month

Share of searches by month for Next, John Lewis. The figures are in the table below the chart.

View monthly share of searches table
MonthDUSKDunelmNextPiglet in BedSoak&SleepJohn LewisBedfolkSilentnightThe White CompanySimba
Oct 202525.2%25.2%13.8%13.8%9.2%7.5%1.5%1.8%0.66%1.2%
Nov 202521.2%21.2%14.2%21.2%9.5%7.7%1.9%1.5%0.68%1%
Dec 202521.1%21.1%14.2%21.1%9.5%7.7%2.3%1.3%0.84%0.84%
Jan 202626.6%21.8%14.6%14.6%9.8%8%1.9%1.3%0.7%0.84%
Feb 202628.4%23.2%15.5%12.7%8.5%6.9%1.7%1.7%0.74%0.74%
Mar 202627.5%22.5%15%15%8.2%6.7%2%1.6%0.72%0.72%
Apr 202630.7%20.5%13.7%13.7%9.2%7.5%1.8%1.5%0.62%0.8%
May 202629.6%24.2%13.3%13.3%8.8%5.9%1.7%1.4%0.78%0.96%
Jun 202630.3%20.2%13.6%16.6%9%6.1%1.8%1.2%0.79%0.54%
Jul 202629.1%19.5%13.1%19.5%8.7%5.8%1.7%1.1%0.94%0.52%
Aug 202630.3%20.3%13.6%16.6%9.1%6.1%1.8%1.2%0.8%0.44%
Sep 202627.5%18.4%18.4%15%10.1%6.7%1.6%1.1%0.73%0.45%

John Lewis sells other things too, so only its searches that name this product count here, like “john lewis bedding”.

How has the John Lewis and Next comparison changed over the last 12 months?

3 findings
  • Next was ahead of John Lewis in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, John Lewis’ share of searches among bedding brands in the United Kingdom moved from 7.5% to 6.7%, and its estimated monthly branded searches held steady at 14.8K.
  • Across the 12 months ending September 2026, Next’s share of searches among bedding brands in the United Kingdom moved from 13.8% to 18.4%, and its estimated monthly branded searches moved from 27.1K to 40.5K.

How did search popularity change for United Kingdom bedding brands in September 2026?

2 changes

  1. In September 2026, Next overtook Piglet in Bed to rank 3rd among bedding brands in the United Kingdom, with 18.4% of the searches.

  2. In September 2026, John Lewis gained share of searches among bedding brands in the United Kingdom, from 6.1% to 6.7%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using John Lewis’ and Next’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

John Lewis

1 branded search term

  • john lewis bedding

Next

1 branded search term

  • next bedding

How the Brand Demand Index is measured

Other head-to-heads among bedding brands

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