How popular isTopping & Company Booksellers?
In September 2026, people searched for Topping & Company Booksellers by name about 3,400 times in the United Kingdom, a 46.6% increase from the previous year. These searches made up 0.92% of all United Kingdom bookstore searches, placing Topping & Company Booksellers seventh out of seven bookstores. When we asked both ChatGPT and Google AI Overviews about bookstores, Topping & Company Booksellers appeared in three of the four answers and was the sixth most recommended of the seven.
Topping & Company Booksellers is the seventh most searched of 7 competitors and the sixth most recommended in AI answers.
WHSmithShare of searches 44.7%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
Blackwell'sShare of searches 24.5%Mentioned in 2 of 4 AI answersPlace in AI recommendations 5th
Daunt BooksShare of searches 20%Mentioned in 3 of 4 AI answersPlace in AI recommendations 1st
Barter BooksShare of searches 6%Mentioned in 2 of 4 AI answersPlace in AI recommendations 4th
Topping & Company BooksellersShare of searches 0.92%Mentioned in 3 of 4 AI answersPlace in AI recommendations 6th
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Top bookstores in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Topping & Company Booksellers was mentioned in three out of four: in two of the three ChatGPT answers and in the Google AI Overview. Topping & Company Booksellers is the sixth most recommended of the seven.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Daunt Books3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Foyles3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers- Topping & Company Booksellers3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Blackwell's2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Barter Books2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Waterstones2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers- WHSmith0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about bookstores
4 answers
Asked ChatGPT
“Which bookstore should I shop at in the UK?”
Asked ChatGPT
“What are the best bookstores in the UK?”
Asked ChatGPT
“What's the best bookstore in the UK for a good book selection?”
Searched Google, AI Overview
“bookstores uk”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“bookshop uk”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 19, 2026.
Which bookstores compete with Topping & Company Booksellers?
Share of searches by month for WHSmith, Blackwell's, Daunt Books, Barter Books, Waterstones, Topping & Company Booksellers. The figures are in the table below the chart.
View monthly share of searches table
| Month | WHSmith | Blackwell's | Daunt Books | Barter Books | Waterstones | Foyles | Topping & Company Booksellers |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 62.4% | 15.4% | 15.3% | 3.1% | 2.5% | 0.92% | 0.39% |
| Nov 2025 | 64.9% | 16% | 13% | 1.7% | 3.2% | 0.78% | 0.38% |
| Dec 2025 | 62% | 15.2% | 15.2% | 1.7% | 4.6% | 0.91% | 0.44% |
| Jan 2026 | 57.8% | 17.4% | 17.4% | 2.8% | 2.8% | 1% | 0.65% |
| Feb 2026 | 50.1% | 18.4% | 22.5% | 3.7% | 3% | 1.6% | 0.75% |
| Mar 2026 | 52.8% | 19.4% | 19.4% | 3.9% | 2.6% | 1.2% | 0.68% |
| Apr 2026 | 54% | 19.9% | 16.3% | 6% | 2.2% | 0.97% | 0.67% |
| May 2026 | 52.1% | 19.2% | 19.2% | 5.8% | 2.1% | 0.93% | 0.72% |
| Jun 2026 | 47.4% | 21.3% | 21.3% | 5.2% | 2.3% | 1.3% | 1.2% |
| Jul 2026 | 44.9% | 24.6% | 20.1% | 6% | 2.2% | 1.2% | 0.92% |
| Aug 2026 | 43.4% | 23.8% | 19.5% | 8.7% | 2.1% | 1.4% | 1% |
| Sep 2026 | 44.7% | 24.5% | 20% | 6% | 2.7% | 1.2% | 0.92% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 44.7% | 165K | 0% | +1.2 points | |
| 2, held 2nd | 24.5% | 90.5K | 0% | +0.7 points | |
| 3, held 3rd | 20% | 74K | 0% | +0.6 points | |
| 4, held 4th | 6% | 22.2K | -32.9% | -2.7 points | |
| 5, held 5th | 2.7% | 9.9K | +22.2% | +0.5 points | |
| 6, held 6th | 1.2% | 4.4K | -18.5% | -0.2 points | |
| 7, held 7th | 0.92% | 3.4K | -12.8% | -0.1 points |
1.
WHSmith44.7%
Held 1st. 165K estimated branded searches, 0% vs prior month. Share +1.2 points.
24.5%
Held 2nd. 90.5K estimated branded searches, 0% vs prior month. Share +0.7 points.
20%
Held 3rd. 74K estimated branded searches, 0% vs prior month. Share +0.6 points.
6%
Held 4th. 22.2K estimated branded searches, -32.9% vs prior month. Share -2.7 points.
2.7%
Held 5th. 9.9K estimated branded searches, +22.2% vs prior month. Share +0.5 points.
6.
Foyles1.2%
Held 6th. 4.4K estimated branded searches, -18.5% vs prior month. Share -0.2 points.
Held 7th. 3.4K estimated branded searches, -12.8% vs prior month. Share -0.1 points.
Compare popularity between Topping & Company Booksellers and its closest rivals
- Topping & Company Booksellers vs Blackwell's: compare popularity
- Topping & Company Booksellers vs Daunt Books: compare popularity
- Topping & Company Booksellers vs Barter Books: compare popularity
- Topping & Company Booksellers vs Waterstones: compare popularity
- Topping & Company Booksellers vs Foyles: compare popularity
- Compare Topping & Company Booksellers with any brand
Every comparison with Topping & Company Booksellers
6 comparisons
How has branded search demand for Topping & Company Booksellers changed in the United Kingdom over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Topping & Company Booksellers in the United Kingdom rose from 2.3K to 3.4K.
- Across the 12 months ending September 2026, Topping & Company Booksellers’ share of searches among bookstores in the United Kingdom increased from 0.39% to 0.92%.
How did search popularity change for United Kingdom bookstores in September 2026?
6 changes
In September 2026, WHSmith gained share of searches among bookstores in the United Kingdom, from 43.4% to 44.7%.
In September 2026, Blackwell's gained share of searches among bookstores in the United Kingdom, from 23.8% to 24.5%.
In September 2026, Daunt Books gained share of searches among bookstores in the United Kingdom, from 19.5% to 20%.
In September 2026, Waterstones gained share of searches among bookstores in the United Kingdom, from 2.1% to 2.7%.
In September 2026, Barter Books lost share of searches among bookstores in the United Kingdom, from 8.7% to 6%.
Estimated monthly branded searches for Topping & Company Booksellers in the United Kingdom rose 46.6% over 12 measured months, from 2.3K to 3.4K in September 2026.
How are Topping & Company Booksellers’ branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Topping & Company Booksellers’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- topping and company
- toppings books
- toppings bookshop
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