How popular isSwyft?
In September 2026, people searched for Swyft by name about 12,100 times in the United Kingdom, an 18.2% decrease from the previous year. These searches made up 1.1% of all United Kingdom sofa retailer searches, placing Swyft seventh out of eight retailers. When we asked both ChatGPT and Google AI Overviews about sofa retailers, Swyft appeared in one of the four answers and was the joint fifth most recommended of the eight.
Swyft is the seventh most searched of 8 competitors and the joint fifth most recommended in AI answers.
DFSShare of searches 50%Mentioned in 2 of 4 AI answersPlace in AI recommendations 1st
Furniture VillageShare of searches 18.9%Mentioned in 1 of 4 AI answersPlace in AI recommendations 4th
SofologyShare of searches 12.7%Mentioned in 2 of 4 AI answersPlace in AI recommendations 2nd
ScSShare of searches 8.2%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
SwyftShare of searches 1.1%Mentioned in 1 of 4 AI answersPlace in AI recommendations 5th
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Top sofa retailers in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Swyft was mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview. Swyft is the joint fifth most recommended of the eight.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- DFS2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Sofology2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Loaf2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers- Furniture Village1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Swyft1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Sofa.com1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers- ScS0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Sofa Club0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about sofa retailers
4 answers
Asked ChatGPT
“Where's the best place to buy a sofa in the UK?”
Asked ChatGPT
“Which sofa retailer has the best quality for the price?”
Asked ChatGPT
“Where can I buy a good sofa bed in the UK?”
Searched Google, AI Overview
“sofas”
- 1Loaf
- 1
Searched Google, AI Overview
“sofa shops near me”
Google showed no AI Overview for this search.
Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 26, 2026.
Which sofa retailers compete with Swyft?
Share of searches by month for DFS, Furniture Village, Sofology, ScS, Sofa Club, Loaf, Swyft. The figures are in the table below the chart.
View monthly share of searches table
| Month | DFS | Furniture Village | Sofology | ScS | Sofa Club | Loaf | Swyft | Sofa.com |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 49.9% | 23.1% | 12.7% | 4.7% | 5.7% | 2.3% | 1.1% | 0.51% |
| Nov 2025 | 50.6% | 23.4% | 12.8% | 3.2% | 5.8% | 2.3% | 1.4% | 0.51% |
| Dec 2025 | 49.6% | 22.9% | 12.6% | 7% | 4.6% | 1.8% | 1.1% | 0.34% |
| Jan 2026 | 46.5% | 21.5% | 14.4% | 8% | 5.3% | 2.6% | 1.3% | 0.47% |
| Feb 2026 | 46.8% | 22.9% | 12.6% | 8.3% | 5.6% | 2.2% | 1.1% | 0.5% |
| Mar 2026 | 46.2% | 19.4% | 13% | 11.4% | 5.8% | 2.3% | 1.2% | 0.64% |
| Apr 2026 | 46.4% | 22.7% | 12.5% | 8.9% | 5.6% | 2.2% | 1.1% | 0.61% |
| May 2026 | 47.9% | 22.1% | 12.1% | 8.6% | 5.4% | 2.2% | 1.1% | 0.59% |
| Jun 2026 | 49.5% | 17.5% | 14.3% | 7.7% | 6.4% | 2.5% | 1.3% | 0.7% |
| Jul 2026 | 46.1% | 20% | 13.3% | 9.5% | 6% | 3% | 1.5% | 0.65% |
| Aug 2026 | 47.8% | 22.1% | 12.1% | 7.9% | 5.4% | 2.6% | 1.3% | 0.73% |
| Sep 2026 | 50% | 18.9% | 12.7% | 8.2% | 5.7% | 2.7% | 1.1% | 0.76% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 50% | 533K | 0% | +2.1 points | |
| 2, held 2nd | 18.9% | 201K | -18.3% | -3.2 points | |
| 3, held 3rd | 12.7% | 135K | 0% | +0.5 points | |
| 4, held 4th | 8.2% | 87.6K | 0% | +0.4 points | |
| 5, held 5th | 5.7% | 60.5K | 0% | +0.2 points | |
| 6, held 6th | 2.7% | 29K | 0% | +0.1 points | |
| 7, held 7th | 1.1% | 12.1K | -18.2% | -0.2 points | |
| 8, held 8th | 0.76% | 8.1K | 0% | 0 points |
1.
DFS50%
Held 1st. 533K estimated branded searches, 0% vs prior month. Share +2.1 points.
18.9%
Held 2nd. 201K estimated branded searches, -18.3% vs prior month. Share -3.2 points.
3.
Sofology12.7%
Held 3rd. 135K estimated branded searches, 0% vs prior month. Share +0.5 points.
4.
ScS8.2%
Held 4th. 87.6K estimated branded searches, 0% vs prior month. Share +0.4 points.
5.7%
Held 5th. 60.5K estimated branded searches, 0% vs prior month. Share +0.2 points.
6.
Loaf2.7%
Held 6th. 29K estimated branded searches, 0% vs prior month. Share +0.1 points.
7.
Swyft1.1%
Held 7th. 12.1K estimated branded searches, -18.2% vs prior month. Share -0.2 points.
8.
Sofa.com0.76%
Held 8th. 8.1K estimated branded searches, 0% vs prior month. Share 0 points.
Compare popularity between Swyft and its closest rivals
Every comparison with Swyft
7 comparisons
How has branded search demand for Swyft changed in the United Kingdom over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Swyft in the United Kingdom fell from 14.8K to 12.1K.
- Across the 12 months ending September 2026, Swyft’s share of searches among sofa retailers in the United Kingdom held steady at 1.1%.
How did search popularity change for United Kingdom sofa retailers in September 2026?
6 changes
In September 2026, DFS gained share of searches among sofa retailers in the United Kingdom, from 47.8% to 50%.
In September 2026, Sofology gained share of searches among sofa retailers in the United Kingdom, from 12.1% to 12.7%.
In September 2026, Furniture Village lost share of searches among sofa retailers in the United Kingdom, from 22.1% to 18.9%.
Estimated monthly branded searches for ScS in the United Kingdom rose 42.4% over 12 measured months, from 61.5K to 87.6K in September 2026.
Estimated monthly branded searches for Sofa.com in the United Kingdom rose 22.7% over 12 measured months, from 6.6K to 8.1K in September 2026.
Estimated monthly branded searches for Sofa Club in the United Kingdom fell 18.2% over 12 measured months, from 74K to 60.5K in September 2026.
How are Swyft’s branded searches counted?
1 search term
Brandwave collects information about searches that people make online using Swyft’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
- swyft
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