Brandwave

How popular isSpace NK?

In September 2026, people searched for Space NK by name about 450,000 times in the United Kingdom, about the same as the previous year. These searches made up 15.1% of all United Kingdom beauty retailer searches, placing Space NK third out of six retailers. When we asked both ChatGPT and Google AI Overviews about beauty retailers, Space NK appeared in all answers and was the third most recommended of the six.

Search and AI answers in September 2026

Space NK is the third most searched of 6 competitors and the third most recommended in AI answers.

  1. SuperdrugShare of searches 50.3%Mentioned in 2 of 4 AI answersPlace in AI recommendations 6th
  2. SephoraShare of searches 18.1%Mentioned in 3 of 4 AI answersPlace in AI recommendations 2nd
  3. Space NKShare of searches 15.1%Mentioned in 4 of 4 AI answersPlace in AI recommendations 3rd
  4. LookfantasticShare of searches 12.3%Mentioned in 2 of 4 AI answersPlace in AI recommendations 4th
  5. Cult BeautyShare of searches 3.7%Mentioned in 4 of 4 AI answersPlace in AI recommendations 5th

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Top beauty retailers in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Space NK appeared in all four answers. Space NK is the third most recommended of the six.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Boots1st
  2. Sephora2nd
  3. Space NK3rd
  4. Lookfantastic4th
  5. Cult Beauty5th
  6. Superdrug6th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Space NK4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Cult Beauty4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Boots4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Sephora3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Superdrug2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Lookfantastic2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about beauty retailers

4 answers

Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 22, 2026.

Which beauty retailers compete with Space NK?

Space NK against beauty retailers in the United Kingdom, by month

Share of searches by month for Superdrug, Sephora, Space NK, Lookfantastic, Cult Beauty. The figures are in the table below the chart.

View monthly share of searches table
MonthSuperdrugSephoraSpace NKLookfantasticCult BeautyBoots
Oct 202552.9%16.9%13%13%3.9%0.23%
Nov 202542.5%20.3%15.6%15.6%5.7%0.19%
Dec 202546.5%18.1%17.1%14%4.2%0.17%
Jan 202648.4%18.1%14.5%14.5%4.4%0.21%
Feb 202651.8%18.7%12.7%12.7%3.8%0.23%
Mar 202648.6%17.5%14.6%14.6%4.4%0.26%
Apr 202651.4%18.5%12.6%12.6%4.6%0.28%
May 202657%13.8%11.5%14%3.4%0.38%
Jun 202654.9%16.2%11%13.5%4%0.44%
Jul 202656.9%16.3%11.4%11.4%3.4%0.46%
Aug 202656.6%16.7%11.4%11.4%3.4%0.46%
Sep 202650.3%18.1%15.1%12.3%3.7%0.5%

  1. 1.Superdrug

    50.3%

    Held 1st. 1.5M estimated branded searches, -18% vs prior month. Share -6.4 points.

  2. 2.Sephora

    18.1%

    Held 2nd. 541K estimated branded searches, 0% vs prior month. Share +1.4 points.

  3. 3.Space NK

    15.1%

    Moved from 4th to 3rd. 450K estimated branded searches, +22.3% vs prior month. Share +3.7 points.

  4. 4.Lookfantastic

    12.3%

    Moved from 3rd to 4th. 368K estimated branded searches, 0% vs prior month. Share +0.9 points.

  5. 5.Cult Beauty

    3.7%

    Held 5th. 110K estimated branded searches, 0% vs prior month. Share +0.3 points.

  6. 6.Boots

    0.5%

    Held 6th. 14.8K estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between Space NK and its closest rivals

Every comparison with Space NK

5 comparisons

How has branded search demand for Space NK changed in the United Kingdom over the last 12 months?

4 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Space NK in the United Kingdom held steady at 450K.
  • Across the 12 months ending September 2026, Space NK’s share of searches among beauty retailers in the United Kingdom increased from 13% to 15.1%.
  • Across the 12 months ending September 2026, Space NK’s share of searches among beauty retailers in the United Kingdom peaked at 17.1% in December 2025 and was lowest at 11% in June 2026.
  • Across the 12 months ending September 2026, Space NK rose from 4th to 3rd among beauty retailers in the United Kingdom.

How did search popularity change for United Kingdom beauty retailers in September 2026?

6 changes

  1. In September 2026, Space NK overtook Lookfantastic to rank 3rd among beauty retailers in the United Kingdom, with 15.1% of the searches.

  2. In September 2026, Sephora gained share of searches among beauty retailers in the United Kingdom, from 16.7% to 18.1%.

  3. In September 2026, Lookfantastic gained share of searches among beauty retailers in the United Kingdom, from 11.4% to 12.3%.

  4. In September 2026, Superdrug lost share of searches among beauty retailers in the United Kingdom, from 56.6% to 50.3%.

  5. Estimated monthly branded searches for Boots in the United Kingdom rose 82.7% over 12 measured months, from 8.1K to 14.8K in September 2026.

  6. Estimated monthly branded searches for Cult Beauty in the United Kingdom fell 18.5% over 12 measured months, from 135K to 110K in September 2026.

How are Space NK’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Space NK’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • space nk

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How the Brand Demand Index is measured

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