How popular isSofology in search?
In September 2026, people searched for Sofology by name about 135,000 times in the United Kingdom, an 18.2% decrease from the previous year. These searches made up 1.7% of all United Kingdom furniture retailer searches, placing Sofology sixth out of 11 retailers.
Dunelm42.3%
IKEA42.3%
DFS6.7%
Oak Furnitureland3.1%
Furniture Village2.5%
Sofology1.7%
Heal's0.55%
Loaf0.37%
Habitat0.15%
John Lewis0.1%- +1 more
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Which furniture retailers compete with Sofology?
Share of searches by month for Dunelm, IKEA, DFS, Oak Furnitureland, Furniture Village, Sofology. The figures are in the table below the chart.
View monthly share of searches table
| Month | Dunelm | IKEA | DFS | Oak Furnitureland | Furniture Village | Sofology | Heal's | Loaf | Habitat | John Lewis | Swoon |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 45.7% | 37.4% | 7.3% | 3.4% | 3.4% | 1.8% | 0.49% | 0.33% | 0.13% | 0.11% | 0.06% |
| Nov 2025 | 45.3% | 37.1% | 7.2% | 4.1% | 3.3% | 1.8% | 0.59% | 0.32% | 0.13% | 0.09% | 0.07% |
| Dec 2025 | 45.7% | 37.4% | 7.3% | 3.4% | 3.4% | 1.8% | 0.48% | 0.27% | 0.11% | 0.07% | 0.05% |
| Jan 2026 | 41.3% | 41.3% | 6.6% | 4.5% | 3% | 2% | 0.54% | 0.36% | 0.12% | 0.1% | 0.07% |
| Feb 2026 | 42% | 42% | 6.3% | 3.8% | 3.1% | 1.7% | 0.45% | 0.3% | 0.1% | 0.1% | 0.07% |
| Mar 2026 | 46% | 37.6% | 6.6% | 4.1% | 2.8% | 1.9% | 0.5% | 0.33% | 0.13% | 0.09% | 0.08% |
| Apr 2026 | 45.9% | 37.5% | 6.9% | 3.4% | 3.4% | 1.8% | 0.5% | 0.33% | 0.13% | 0.07% | 0.07% |
| May 2026 | 46.8% | 38.3% | 6.1% | 3.4% | 2.8% | 1.5% | 0.5% | 0.28% | 0.12% | 0.08% | 0.06% |
| Jun 2026 | 51.6% | 34.5% | 5.9% | 3.1% | 2.1% | 1.7% | 0.57% | 0.3% | 0.1% | 0.08% | 0.07% |
| Jul 2026 | 42.7% | 42.7% | 5.9% | 3.1% | 2.6% | 1.7% | 0.57% | 0.38% | 0.13% | 0.1% | 0.07% |
| Aug 2026 | 41.8% | 41.8% | 6.7% | 3.8% | 3.1% | 1.7% | 0.46% | 0.36% | 0.15% | 0.1% | 0.07% |
| Sep 2026 | 42.3% | 42.3% | 6.7% | 3.1% | 2.5% | 1.7% | 0.55% | 0.37% | 0.15% | 0.1% | 0.07% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 42.3% | 3.4M | 0% | +0.5 points | |
| 2, held 2nd | 42.3% | 3.4M | 0% | +0.5 points | |
| 3, held 3rd | 6.7% | 533K | 0% | +0.1 points | |
| 4, held 4th | 3.1% | 246K | -18.3% | -0.7 points | |
| 5, held 5th | 2.5% | 201K | -18.3% | -0.5 points | |
| 6, held 6th | 1.7% | 135K | 0% | 0 points | |
| 7, held 7th | 0.55% | 43.4K | +18.3% | +0.1 points | |
| 8, held 8th | 0.37% | 29K | 0% | 0 points | |
| 9, held 9th | 0.15% | 11.7K | 0% | 0 points | |
| 10, held 10th | 0.1% | 8.1K | 0% | 0 points | |
| 11, held 11th | 0.07% | 5.3K | 0% | 0 points |
1.
Dunelm42.3%
Held 1st. 3.4M estimated branded searches, 0% vs prior month. Share +0.5 points.
2.
IKEA42.3%
Held 2nd. 3.4M estimated branded searches, 0% vs prior month. Share +0.5 points.
3.
DFS6.7%
Held 3rd. 533K estimated branded searches, 0% vs prior month. Share +0.1 points.
3.1%
Held 4th. 246K estimated branded searches, -18.3% vs prior month. Share -0.7 points.
2.5%
Held 5th. 201K estimated branded searches, -18.3% vs prior month. Share -0.5 points.
6.
Sofology1.7%
Held 6th. 135K estimated branded searches, 0% vs prior month. Share 0 points.
7.
Heal's0.55%
Held 7th. 43.4K estimated branded searches, +18.3% vs prior month. Share +0.1 points.
8.
Loaf0.37%
Held 8th. 29K estimated branded searches, 0% vs prior month. Share 0 points.
9.
Habitat0.15%
Held 9th. 11.7K estimated branded searches, 0% vs prior month. Share 0 points.
10.
John Lewis0.1%
Held 10th. 8.1K estimated branded searches, 0% vs prior month. Share 0 points.
11.
Swoon0.07%
Held 11th. 5.3K estimated branded searches, 0% vs prior month. Share 0 points.
Compare search popularity between Sofology and its closest rivals
Every comparison with Sofology
10 comparisons
How has branded search demand for Sofology changed in the United Kingdom over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Sofology in the United Kingdom fell from 165K to 135K.
- Across the 12 months ending September 2026, Sofology’s share of searches among furniture retailers in the United Kingdom held steady, from 1.8% to 1.7%.
How did search popularity change for United Kingdom furniture retailers in September 2026?
6 changes
In September 2026, Oak Furnitureland lost share of searches among furniture retailers in the United Kingdom, from 3.8% to 3.1%.
In September 2026, Furniture Village lost share of searches among furniture retailers in the United Kingdom, from 3.1% to 2.5%.
DFS’s share of searches among furniture retailers in the United Kingdom has gained ground for 3 months in a row, from 5.9% to 6.7% in September 2026.
Estimated monthly branded searches for John Lewis in the United Kingdom fell 18.2% over 12 measured months, from 9.9K to 8.1K in September 2026.
Estimated monthly branded searches for Sofology in the United Kingdom fell 18.2% over 12 measured months, from 165K to 135K in September 2026.
Estimated monthly branded searches for Dunelm in the United Kingdom fell 18.1% over 12 measured months, from 4.1M to 3.4M in September 2026.
How are Sofology’s branded searches counted?
1 search term
Brandwave collects information about searches that people make online using Sofology’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
- sofology
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Is Sofology your brand?
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