How popular isSanex?
In September 2026, people searched for Sanex by name about 2,900 times in the United Kingdom, about the same as the previous year. These searches made up 1.5% of all United Kingdom deodorant brand searches, placing Sanex tenth out of 11 brands. When we asked both ChatGPT and Google AI Overviews about deodorant brands, Sanex did not appear in any of the answers.
Sanex is the tenth most searched of 11 competitors and not listed in any AI answer.
FussyShare of searches 38.9%Mentioned in 2 of 5 AI answersPlace in AI recommendations 7th
WildShare of searches 31.8%Mentioned in 1 of 5 AI answersPlace in AI recommendations 6th
DoveShare of searches 5.2%Mentioned in 2 of 5 AI answersPlace in AI recommendations 3rd
LynxShare of searches 5.2%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
SanexShare of searches 1.5%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
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Top deodorant brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Sanex did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Mitchum4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Nivea3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Fussy2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Dove2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Sure2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Wild1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Native1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Lynx0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Old Spice0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Sanex0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about deodorant brands
5 answers
Asked ChatGPT
“Which deodorant should I buy in the UK?”
Asked ChatGPT
“What are the best deodorant brands?”
Asked ChatGPT
“What is the best antiperspirant?”
Searched Google, AI Overview
“deodorant”
Searched Google, AI Overview
“antiperspirant”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 26, 2026.
Which deodorant brands compete with Sanex?
Share of searches by month for Fussy, Wild, Dove, Lynx, Sure, Old Spice, Salt of the Earth, Sanex. The figures are in the table below the chart.
View monthly share of searches table
| Month | Fussy | Wild | Dove | Lynx | Sure | Old Spice | Salt of the Earth | Mitchum | Nivea | Sanex | Native |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 28.2% | 42.2% | 3.8% | 5.6% | 4.6% | 4.6% | 2.5% | 4.6% | 1.4% | 1.4% | 1.1% |
| Nov 2025 | 32.7% | 40% | 4.4% | 5.3% | 4.4% | 5.3% | 2.4% | 1.9% | 1.1% | 1.3% | 1.3% |
| Dec 2025 | 27.2% | 40.6% | 4.4% | 6.6% | 4.4% | 8.1% | 2.4% | 2% | 1.3% | 1.3% | 1.6% |
| Jan 2026 | 33% | 40.3% | 4.4% | 4.4% | 4.4% | 4.4% | 2.9% | 2% | 1.3% | 1.6% | 1.3% |
| Feb 2026 | 41.4% | 33.8% | 4.5% | 3.7% | 4.5% | 3.7% | 3% | 1.6% | 1.1% | 1.3% | 1.3% |
| Mar 2026 | 36.2% | 36.2% | 7.2% | 4% | 4% | 4% | 3.2% | 1.8% | 1.2% | 1.2% | 1.2% |
| Apr 2026 | 43.6% | 29.1% | 5.8% | 3.9% | 4.8% | 3.9% | 3.2% | 1.7% | 1.2% | 1.4% | 1.4% |
| May 2026 | 40.5% | 33.1% | 5.4% | 4.4% | 4.4% | 3.6% | 3% | 2% | 1.3% | 1.3% | 1.1% |
| Jun 2026 | 34.3% | 41.7% | 4.6% | 4.6% | 4.6% | 3.1% | 2.5% | 1.7% | 1.1% | 1.1% | 0.91% |
| Jul 2026 | 34.5% | 41.9% | 4.6% | 3.8% | 4.6% | 3.1% | 2.5% | 1.7% | 1.1% | 1.4% | 0.91% |
| Aug 2026 | 37.7% | 37.7% | 5% | 4.1% | 4.1% | 3.4% | 2.7% | 1.5% | 1.2% | 1.5% | 1% |
| Sep 2026 | 38.9% | 31.8% | 5.2% | 5.2% | 5.2% | 4.3% | 3.5% | 1.9% | 1.5% | 1.5% | 1% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 38.9% | 74K | -18.2% | +1.2 points | |
| 2, held 2nd | 31.8% | 60.5K | -33.1% | -5.9 points | |
| 3, held 3rd | 5.2% | 9.9K | -18.2% | +0.2 points | |
| 4, held 4th | 5.2% | 9.9K | 0% | +1.1 points | |
| 5, held 5th | 5.2% | 9.9K | 0% | +1.1 points | |
| 6, held 6th | 4.3% | 8.1K | 0% | +0.9 points | |
| 7, held 7th | 3.5% | 6.6K | 0% | +0.7 points | |
| 8, held 8th | 1.9% | 3.6K | 0% | +0.4 points | |
| 9, moved from 10th to 9th | 1.5% | 2.9K | 0% | +0.3 pointsmoved from 10th to 9th | |
| 10, moved from 9th to 10th | 1.5% | 2.9K | -19.4% | 0 pointsmoved from 9th to 10th | |
| 11, held 11th | 1% | 1.9K | -20.8% | 0 points |
1.
Fussy38.9%
Held 1st. 74K estimated branded searches, -18.2% vs prior month. Share +1.2 points.
2.
Wild31.8%
Held 2nd. 60.5K estimated branded searches, -33.1% vs prior month. Share -5.9 points.
3.
Dove5.2%
Held 3rd. 9.9K estimated branded searches, -18.2% vs prior month. Share +0.2 points.
4.
Lynx5.2%
Held 4th. 9.9K estimated branded searches, 0% vs prior month. Share +1.1 points.
5.
Sure5.2%
Held 5th. 9.9K estimated branded searches, 0% vs prior month. Share +1.1 points.
4.3%
Held 6th. 8.1K estimated branded searches, 0% vs prior month. Share +0.9 points.
3.5%
Held 7th. 6.6K estimated branded searches, 0% vs prior month. Share +0.7 points.
8.
Mitchum1.9%
Held 8th. 3.6K estimated branded searches, 0% vs prior month. Share +0.4 points.
9.
Nivea1.5%
Moved from 10th to 9th. 2.9K estimated branded searches, 0% vs prior month. Share +0.3 points.
10.
Sanex1.5%
Moved from 9th to 10th. 2.9K estimated branded searches, -19.4% vs prior month. Share 0 points.
11.
Native1%
Held 11th. 1.9K estimated branded searches, -20.8% vs prior month. Share 0 points.
Compare popularity between Sanex and its closest rivals
Every comparison with Sanex
10 comparisons
How has branded search demand for Sanex changed in the United Kingdom over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Sanex in the United Kingdom held steady at 2.9K.
- Across the 12 months ending September 2026, Sanex’s share of searches among deodorant brands in the United Kingdom held steady, from 1.4% to 1.5%.
How did search popularity change for United Kingdom deodorant brands in September 2026?
6 changes
In September 2026, Fussy gained share of searches among deodorant brands in the United Kingdom, from 37.7% to 38.9%.
In September 2026, Lynx gained share of searches among deodorant brands in the United Kingdom, from 4.1% to 5.2%.
In September 2026, Sure gained share of searches among deodorant brands in the United Kingdom, from 4.1% to 5.2%.
In September 2026, Old Spice gained share of searches among deodorant brands in the United Kingdom, from 3.4% to 4.3%.
In September 2026, Salt of the Earth gained share of searches among deodorant brands in the United Kingdom, from 2.7% to 3.5%.
In September 2026, Wild lost share of searches among deodorant brands in the United Kingdom, from 37.7% to 31.8%.
How are Sanex’s branded searches counted?
1 search term
Brandwave collects information about searches that people make online using Sanex’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
- sanex deodorant
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Is Sanex your brand?
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