How popular isHG in search?
In September 2026, there were an estimated 22.2K branded searches for HG in United Kingdom which held steady over the last 12 months. HG holds 64.9% estimated Share of Search among United Kingdom oven cleaners and is ranked 1st of 3 competitors for search popularity.
HG64.9%- Mr Muscle19.3%
Oven Pride15.8%
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Which oven cleaners compete with HG?
Share of Search by month for HG, Mr Muscle, Oven Pride. The figures are in the table below the chart.
View monthly share of search table
| Month | HG | Mr Muscle | Oven Pride |
|---|---|---|---|
| Oct 2025 | 62.2% | 22.7% | 15.1% |
| Nov 2025 | 62.2% | 22.7% | 15.1% |
| Dec 2025 | 60.2% | 17.9% | 22% |
| Jan 2026 | 57.8% | 21.1% | 21.1% |
| Feb 2026 | 64.9% | 19.3% | 15.8% |
| Mar 2026 | 62.2% | 22.7% | 15.1% |
| Apr 2026 | 64.9% | 19.3% | 15.8% |
| May 2026 | 64.9% | 19.3% | 15.8% |
| Jun 2026 | 66.9% | 19.9% | 13.3% |
| Jul 2026 | 66.9% | 19.9% | 13.3% |
| Aug 2026 | 62.2% | 22.7% | 15.1% |
| Sep 2026 | 64.9% | 19.3% | 15.8% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 64.9% | 22.2K | +22.7% | +2.7 points | |
| 2, held 2nd | 19.3% | 6.6K | 0% | -3.4 points | |
| 3, held 3rd | 15.8% | 5.4K | +22.7% | +0.7 points |
1.
HG64.9%
Held 1st. 22.2K estimated branded searches, +22.7% vs prior month. Share +2.7 points.
19.3%
Held 2nd. 6.6K estimated branded searches, 0% vs prior month. Share -3.4 points.
15.8%
Held 3rd. 5.4K estimated branded searches, +22.7% vs prior month. Share +0.7 points.
Compare search popularity between HG and its closest rivals
Every comparison with HG
2 comparisons
How has branded search demand for HG changed in United Kingdom over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for HG in United Kingdom held steady at 22.2K.
- Across the 12 months ending September 2026, HG’s estimated Share of Search among oven cleaners in United Kingdom increased from 62.2% to 64.9%.
- Across the 12 months ending September 2026, HG’s estimated Share of Search among oven cleaners in United Kingdom peaked at 66.9% in June 2026 and was lowest at 57.8% in January 2026.
How did search popularity change for United Kingdom oven cleaners in September 2026?
3 changes
In September 2026, HG gained estimated Share of Search among oven cleaners in United Kingdom, from 62.2% to 64.9%.
In September 2026, Oven Pride gained estimated Share of Search among oven cleaners in United Kingdom, from 15.1% to 15.8%.
In September 2026, Mr Muscle lost estimated Share of Search among oven cleaners in United Kingdom, from 22.7% to 19.3%.
How is HG measured?
Brandwave collects information about searches that people make online using HG’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- hg
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Is HG your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.