Brandwave

How popular iseasyJet holidays?

In September 2026, people searched for easyJet holidays by name about 823,000 times in the United Kingdom, a 22.3% increase from the previous year. These searches made up 17.8% of all United Kingdom package holiday company searches, placing easyJet holidays third out of eight companies. When we asked both ChatGPT and Google AI Overviews about package holiday companies, easyJet holidays appeared in four of the five answers and was the third most recommended of the eight.

Search and AI answers in September 2026

easyJet holidays is the third most searched of 8 competitors and the third most recommended in AI answers.

  1. Jet2holidaysShare of searches 32.4%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  2. TUIShare of searches 26.3%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  3. easyJet holidaysShare of searches 17.8%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
  4. On the BeachShare of searches 14.5%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th
  5. British Airways HolidaysShare of searches 4.3%Mentioned in 0 of 5 AI answersPlace in AI recommendations –

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Top package holiday companies in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, easyJet holidays was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. easyJet holidays is the third most recommended of the eight.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Jet2holidays1st
  2. TUI2nd
  3. easyJet holidays3rd
  4. Trailfinders4th
  5. On the Beach5th
  6. Kuoni6th
  7. loveholidays7th
  8. British Airways Holidays–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Jet2holidays5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • TUI5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • easyJet holidays4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Trailfinders3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • On the Beach2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Kuoni2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • loveholidays1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • British Airways Holidays0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about package holiday companies

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 22, 2026.

Which package holiday companies compete with easyJet holidays?

easyJet holidays against package holiday companies in the United Kingdom, by month

Share of searches by month for Jet2holidays, TUI, easyJet holidays, On the Beach, British Airways Holidays, loveholidays. The figures are in the table below the chart.

View monthly share of searches table
MonthJet2holidaysTUIeasyJet holidaysOn the BeachBritish Airways HolidaysloveholidaysTrailfindersKuoni
Oct 202532.5%32.5%14.6%11.9%2.9%3.6%1.6%0.39%
Nov 202528%34.2%15.4%12.6%3.8%3.8%1.7%0.51%
Dec 202523.6%34.9%15.8%15.8%3.9%3.9%1.7%0.52%
Jan 202629.4%29.4%16%16%4%3.2%1.4%0.43%
Feb 202628.6%28.6%15.7%19.1%3.1%3.1%1.4%0.42%
Mar 202629.6%29.6%16.2%16.2%3.3%3.3%1.5%0.44%
Apr 202627%32.9%14.8%18%3%3%1.1%0.33%
May 202626.6%32.5%14.6%17.8%3.6%3.6%1.1%0.32%
Jun 202630.7%30.7%13.8%16.8%3.4%3.4%1%0.3%
Jul 202629.9%29.9%16.3%16.3%2.7%3.3%1.2%0.36%
Aug 202630.7%30.7%16.8%13.8%3.4%2.8%1.5%0.37%
Sep 202632.4%26.3%17.8%14.5%4.3%2.9%1.3%0.39%

  1. 1.Jet2holidays

    32.4%

    Held 1st. 1.5M estimated branded searches, -18% vs prior month. Share +1.7 points.

  2. 2.TUI

    26.3%

    Held 2nd. 1.2M estimated branded searches, -33.3% vs prior month. Share -4.3 points.

  3. 3.easyJet holidays

    17.8%

    Held 3rd. 823K estimated branded searches, -17.7% vs prior month. Share +1 points.

  4. 4.On the Beach

    14.5%

    Held 4th. 673K estimated branded searches, -18.2% vs prior month. Share +0.7 points.

  5. 5.British Airways Holidays

    4.3%

    Held 5th. 201K estimated branded searches, 0% vs prior month. Share +1 points.

  6. 6.loveholidays

    2.9%

    Held 6th. 135K estimated branded searches, -18.2% vs prior month. Share +0.1 points.

  7. 7.Trailfinders

    1.3%

    Held 7th. 60.5K estimated branded searches, -33.1% vs prior month. Share -0.2 points.

  8. 8.Kuoni

    0.39%

    Held 8th. 18.1K estimated branded searches, -18.5% vs prior month. Share 0 points.

Compare popularity between easyJet holidays and its closest rivals

Every comparison with easyJet holidays

7 comparisons

How has branded search demand for easyJet holidays changed in the United Kingdom over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for easyJet holidays in the United Kingdom rose from 673K to 823K.
  • Across the 12 months ending September 2026, easyJet holidays’ share of searches among package holiday companies in the United Kingdom increased from 14.6% to 17.8%.
  • Across the 12 months ending September 2026, easyJet holidays’ share of searches among package holiday companies in the United Kingdom peaked at 17.8% in September 2026 and was lowest at 13.8% in June 2026.

How did search popularity change for United Kingdom package holiday companies in September 2026?

6 changes

  1. In September 2026, Jet2holidays gained share of searches among package holiday companies in the United Kingdom, from 30.7% to 32.4%.

  2. In September 2026, easyJet holidays gained share of searches among package holiday companies in the United Kingdom, from 16.8% to 17.8%.

  3. In September 2026, British Airways Holidays gained share of searches among package holiday companies in the United Kingdom, from 3.4% to 4.3%.

  4. In September 2026, On the Beach gained share of searches among package holiday companies in the United Kingdom, from 13.8% to 14.5%.

  5. In September 2026, TUI lost share of searches among package holiday companies in the United Kingdom, from 30.7% to 26.3%.

  6. Estimated monthly branded searches for Trailfinders in the United Kingdom fell 18.2% over 12 measured months, from 74K to 60.5K in September 2026.

How are easyJet holidays’ branded searches counted?

1 search term

Brandwave collects information about searches that people make online using easyJet holidays’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • easyjet holidays

How the Brand Demand Index is measured

Who owns easyJet holidays?

easyJet holidays is owned by easyJet. Brandwave also tracks easyJet, owned by the same company, in the United Kingdom.

Do you work for easyJet holidays? To request corrections or removal please contact us via our support page and we will be happy to assist.

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