How popular isBoux Avenue?
In September 2026, people searched for Boux Avenue by name about 246,000 times in the United Kingdom, about the same as the previous year. These searches made up 24.5% of all United Kingdom lingerie brand searches, placing Boux Avenue second out of eight brands. When we asked both ChatGPT and Google AI Overviews about lingerie brands, Boux Avenue appeared in three of the five answers and was the joint third most recommended of the eight.
Boux Avenue is the second most searched of 8 competitors and the joint third most recommended in AI answers.
Ann SummersShare of searches 54.9%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
Boux AvenueShare of searches 24.5%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
BravissimoShare of searches 13.5%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
M&SShare of searches 5.7%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
Curvy KateShare of searches 0.81%Mentioned in 1 of 5 AI answersPlace in AI recommendations 6th
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Top lingerie brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Boux Avenue was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Boux Avenue is the joint third most recommended of the eight.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Bravissimo1st
- M&S2nd
- Boux Avenue3rd
John Lewis3rd
Panache5th- Curvy Kate6th
- Ann Summers–
- Figleaves–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Bravissimo4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- M&S4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Boux Avenue3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- John Lewis3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Panache2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Curvy Kate1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Ann Summers0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Figleaves0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about lingerie brands
5 answers
Asked ChatGPT
“Where's the best place to buy bras in the UK?”
Asked ChatGPT
“Which UK shops are best for bra fittings?”
Asked ChatGPT
“What are the best lingerie brands for bigger busts?”
Searched Google, AI Overview
“lingerie”
Searched Google, AI Overview
“best bras uk”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 27, 2026.
Which lingerie brands compete with Boux Avenue?
Share of searches by month for Ann Summers, Boux Avenue, Bravissimo, M&S. The figures are in the table below the chart.
View monthly share of searches table
| Month | Ann Summers | Boux Avenue | Bravissimo | M&S | Curvy Kate | John Lewis | Figleaves | Panache |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 62.1% | 22.7% | 10.2% | 3.7% | 0.75% | 0.22% | 0.22% | 0.12% |
| Nov 2025 | 51.9% | 34.7% | 8.5% | 3.8% | 0.63% | 0.19% | 0.19% | 0.1% |
| Dec 2025 | 56.9% | 31.1% | 7.6% | 3.4% | 0.56% | 0.17% | 0.17% | 0.09% |
| Jan 2026 | 57.4% | 25.7% | 11.5% | 4% | 0.84% | 0.25% | 0.2% | 0.14% |
| Feb 2026 | 55.4% | 24.8% | 13.6% | 4.7% | 0.82% | 0.24% | 0.24% | 0.13% |
| Mar 2026 | 48.3% | 26.4% | 17.7% | 6% | 0.87% | 0.31% | 0.26% | 0.11% |
| Apr 2026 | 50.7% | 22.6% | 18.6% | 6.2% | 1.1% | 0.33% | 0.33% | 0.11% |
| May 2026 | 50.8% | 22.7% | 18.6% | 6.2% | 0.91% | 0.33% | 0.33% | 0.09% |
| Jun 2026 | 50.8% | 22.7% | 18.6% | 6.2% | 0.91% | 0.33% | 0.33% | 0.09% |
| Jul 2026 | 50.8% | 22.7% | 18.6% | 6.2% | 0.91% | 0.33% | 0.33% | 0.09% |
| Aug 2026 | 50.8% | 22.7% | 18.6% | 6.3% | 0.91% | 0.33% | 0.27% | 0.09% |
| Sep 2026 | 54.9% | 24.5% | 13.5% | 5.7% | 0.81% | 0.29% | 0.19% | 0.1% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 54.9% | 550K | 0% | +4.1 points | |
| 2, held 2nd | 24.5% | 246K | 0% | +1.8 points | |
| 3, held 3rd | 13.5% | 135K | -32.8% | -5.1 points | |
| 4, held 4th | 5.7% | 57.6K | -16% | -0.6 points | |
| 5, held 5th | 0.81% | 8.1K | -18.2% | -0.1 points | |
| 6, held 6th | 0.29% | 2.9K | -19.4% | 0 points | |
| 7, held 7th | 0.19% | 1.9K | -34.5% | -0.1 points | |
| 8, held 8th | 0.1% | 1K | 0% | 0 points |
54.9%
Held 1st. 550K estimated branded searches, 0% vs prior month. Share +4.1 points.
24.5%
Held 2nd. 246K estimated branded searches, 0% vs prior month. Share +1.8 points.
13.5%
Held 3rd. 135K estimated branded searches, -32.8% vs prior month. Share -5.1 points.
4.
M&S5.7%
Held 4th. 57.6K estimated branded searches, -16% vs prior month. Share -0.6 points.
0.81%
Held 5th. 8.1K estimated branded searches, -18.2% vs prior month. Share -0.1 points.
0.29%
Held 6th. 2.9K estimated branded searches, -19.4% vs prior month. Share 0 points.
0.19%
Held 7th. 1.9K estimated branded searches, -34.5% vs prior month. Share -0.1 points.
8.
Panache0.1%
Held 8th. 1K estimated branded searches, 0% vs prior month. Share 0 points.
M&S and John Lewis sell other things too, so only their searches that name this product count here, like “m&s bras”.
Compare popularity between Boux Avenue and its closest rivals
Every comparison with Boux Avenue
7 comparisons
How has branded search demand for Boux Avenue changed in the United Kingdom over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Boux Avenue in the United Kingdom held steady at 246K.
- Across the 12 months ending September 2026, Boux Avenue’s share of searches among lingerie brands in the United Kingdom increased from 22.7% to 24.5%.
- Across the 12 months ending September 2026, Boux Avenue’s share of searches among lingerie brands in the United Kingdom peaked at 34.7% in November 2025 and was lowest at 22.6% in April 2026.
How did search popularity change for United Kingdom lingerie brands in September 2026?
6 changes
In September 2026, Ann Summers gained share of searches among lingerie brands in the United Kingdom, from 50.8% to 54.9%.
In September 2026, Boux Avenue gained share of searches among lingerie brands in the United Kingdom, from 22.7% to 24.5%.
In September 2026, Bravissimo lost share of searches among lingerie brands in the United Kingdom, from 18.6% to 13.5%.
In September 2026, M&S lost share of searches among lingerie brands in the United Kingdom, from 6.3% to 5.7%.
Estimated monthly branded searches for John Lewis in the United Kingdom rose 20.8% over 12 measured months, from 2.4K to 2.9K in September 2026.
Estimated monthly branded searches for Panache in the United Kingdom fell 23.1% over 12 measured months, from 1.3K to 1K in September 2026.
How are Boux Avenue’s branded searches counted?
1 search term
Brandwave collects information about searches that people make online using Boux Avenue’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
- boux avenue
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