Brandwave

Bell Plumbing vs Kingfisher Plumbing:Which is more popular in New Zealand?

In October 2026, Bell Plumbing had more branded searches than Kingfisher Plumbing among Tauranga plumbing companies in New Zealand. Bell Plumbing had about 440 branded searches, while Kingfisher Plumbing had 90. Bell Plumbing made up 58.7% of all Tauranga plumbing company searches we track, and Kingfisher Plumbing accounted for 12%. When we asked ChatGPT and Google AI Overviews about Tauranga plumbing companies, Kingfisher Plumbing appeared in all three answers and Bell Plumbing in two. Bell Plumbing was mentioned before Kingfisher Plumbing in two out of three answers.

Among Tauranga plumbing companies in New Zealand in October 2026

Who do people search for more?

Bell Plumbing, about 5 searches for every 1 for Kingfisher Plumbing

Bell Plumbing 440 searchesKingfisher Plumbing 90 searches

Who does AI mention more?

Kingfisher Plumbing, mentioned in every answer we collected

Kingfisher Plumbing in 3 of 3Bell Plumbing in 2 of 3

Who does AI recommend more?

Bell Plumbing, named ahead of Kingfisher Plumbing in 2 of 3 answers

Bell Plumbing first in 2Kingfisher Plumbing first in 1

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Top Tauranga plumbing companies in ChatGPT and Google AI Overviews

In three ChatGPT questions, Kingfisher Plumbing appeared in all three answers. Bell Plumbing was mentioned in two out of three: in two of the three ChatGPT answers. Bell Plumbing was listed before Kingfisher Plumbing in two out of three answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Kingfisher Plumbing1st
  2. Bell Plumbing2nd
  3. JT Plumbing3rd
  4. Pipe Masters4th
  5. Tauranga Hardware & Plumbing–
  6. Aotea Plumbing & Drainage–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

See every answer about Tauranga plumbing companies

3 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Bell Plumbing or Kingfisher Plumbing more popular in search?

This chart shows how often people search Google for Bell Plumbing and Kingfisher Plumbing by name. Each line represents a brand's share of searches for all six Tauranga plumbing companies we track, month by month, from searches in New Zealand.

Bell Plumbing and Kingfisher Plumbing among Tauranga plumbing companies in New Zealand, by month

Share of searches by month for Bell Plumbing, Kingfisher Plumbing. The figures are in the table below the chart.

View monthly share of searches table
MonthBell PlumbingKingfisher PlumbingJT PlumbingPipe MastersTauranga Hardware & PlumbingAotea Plumbing & Drainage
Nov 202548.8%15%11.3%12.5%11.3%1.3%
Dec 202555.8%11.6%9.3%12.8%8.1%2.3%
Jan 202654.9%12.1%9.9%13.2%7.7%2.2%
Feb 202653.8%11%11%15.4%7.7%1.1%
Mar 202653.4%13.8%10.3%15.5%6%0.86%
Apr 202651.5%16.5%13.4%11.3%5.2%2.1%
May 202660.8%12.4%9.3%11.3%5.2%1%
Jun 202657.5%11.5%10.3%11.5%8%1.1%
Jul 202650%14.1%15.4%10.3%9%1.3%
Aug 202648.8%16.7%14.3%9.5%8.3%2.4%
Sep 202654.7%14.7%10.7%9.3%9.3%1.3%
Oct 202658.7%12%10.7%10.7%6.7%1.3%

How has branded search for Bell Plumbing and Kingfisher Plumbing changed in New Zealand over the last 12 months?

3 findings

How did search popularity change for New Zealand Tauranga plumbing companies in October 2026?

2 changes

  1. In October 2026, Bell Plumbing gained share of searches among Tauranga plumbing companies in New Zealand, from 54.7% to 58.7%.

  2. In October 2026, Kingfisher Plumbing lost share of searches among Tauranga plumbing companies in New Zealand, from 14.7% to 12%.

How are Bell Plumbing’s and Kingfisher Plumbing’s branded searches counted?

6 search terms

Brandwave collects information about searches that people make online using Bell Plumbing’s and Kingfisher Plumbing’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Bell Plumbing

4 branded search terms

  • bell plumbing
  • bell plumbing services
  • bell plumbing tauranga
  • bellplumbing

Kingfisher Plumbing

2 branded search terms

  • kingfisher plumbing
  • kingfisher plumbing tauranga

How the Brand Demand Index is measured

Other head-to-heads among Tauranga plumbing companies

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