The Dentists vs Tooth Fairy Dental:Which is more popular?
In September 2026, Tooth Fairy Dental had more branded searches than The Dentists among Tauranga dental clinics in New Zealand. Tooth Fairy Dental had about 690 branded searches, while The Dentists had 420. Tooth Fairy Dental made up 56.6% of all Tauranga dental clinic searches we track, and The Dentists accounted for 34.4%. When we asked ChatGPT and Google AI Overviews about Tauranga dental clinics, The Dentists appeared in all three answers and Tooth Fairy Dental in two. The Dentists was mentioned before Tooth Fairy Dental in every answer.
Who do people search for more?
Tooth Fairy Dental, about 64% more searches than The Dentists
Who does AI mention more?
The Dentists, mentioned in every answer we collected
Who does AI recommend more?
The Dentists, named ahead of Tooth Fairy Dental in every answer
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Top Tauranga dental clinics in ChatGPT and Google AI Overviews
In three ChatGPT questions, The Dentists appeared in all three answers. Tooth Fairy Dental was mentioned in two out of three: in two of the three ChatGPT answers. The Dentists was listed before Tooth Fairy Dental in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- The Dentists3 of 3Named in 3 of 3 ChatGPT answers
- ER Dental at Pyes Pa3 of 3Named in 3 of 3 ChatGPT answers
- Tooth Fairy Dental2 of 3Named in 2 of 3 ChatGPT answers
See every answer about Tauranga dental clinics
3 answers
Asked ChatGPT
“Which dental clinic should I go to in Tauranga, New Zealand?”
Asked ChatGPT
“What are the best dental clinics in Tauranga, New Zealand?”
Asked ChatGPT
“What's the best dental clinic in Tauranga, New Zealand for a family dentist?”
Searched Google, AI Overview
“dental clinic tauranga”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“best dentist tauranga”
Google showed no AI Overview for this search.
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is The Dentists or Tooth Fairy Dental more popular in search?
This chart shows how often people search Google for The Dentists and Tooth Fairy Dental by name. Each line represents a brand's share of searches for all three Tauranga dental clinics we track, month by month, from searches in New Zealand.
Share of searches by month for Tooth Fairy Dental, The Dentists. The figures are in the table below the chart.
View monthly share of searches table
| Month | Tooth Fairy Dental | The Dentists | ER Dental at Pyes Pa |
|---|---|---|---|
| Oct 2025 | 56.7% | 32% | 11.3% |
| Nov 2025 | 53% | 37.4% | 9.6% |
| Dec 2025 | 54.8% | 36.5% | 8.7% |
| Jan 2026 | 56.6% | 34.4% | 9% |
| Feb 2026 | 63.3% | 26.6% | 10.1% |
| Mar 2026 | 59.5% | 29.4% | 11.1% |
| Apr 2026 | 59.6% | 33.9% | 6.4% |
| May 2026 | 55.7% | 37.7% | 6.6% |
| Jun 2026 | 52.7% | 38.8% | 8.5% |
| Jul 2026 | 50.8% | 38.3% | 10.9% |
| Aug 2026 | 56.9% | 32.8% | 10.2% |
| Sep 2026 | 56.6% | 34.4% | 9% |
How has the The Dentists and Tooth Fairy Dental comparison changed over the last 12 months?
3 findings
- Tooth Fairy Dental was ahead of The Dentists in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, The Dentists’ share of searches among Tauranga dental clinics in New Zealand moved from 32% to 34.4%, and its estimated monthly branded searches moved from 310 to 420.
- Across the 12 months ending September 2026, Tooth Fairy Dental’s share of searches among Tauranga dental clinics in New Zealand moved from 56.7% to 56.6%, and its estimated monthly branded searches moved from 550 to 690.
How did search popularity change for New Zealand Tauranga dental clinics in September 2026?
2 changes
In September 2026, The Dentists gained share of searches among Tauranga dental clinics in New Zealand, from 32.8% to 34.4%.
Estimated monthly branded searches for Tooth Fairy Dental in New Zealand rose 25.5% over 12 measured months, from 550 to 690 in September 2026.
How are branded searches counted?
13 search terms
Brandwave collects information about searches that people make online using The Dentists’ and Tooth Fairy Dental’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
The Dentists
6 branded search terms
- the dentists
- the dentists rotorua
- the dentists taradale
- the dentists taupo
- the dentists tauranga
- the dentists whanganui
Tooth Fairy Dental
7 branded search terms
- tooth fairy dental
- tooth fairy dental bethlehem
- tooth fairy dental care
- tooth fairy dental clinic
- tooth fairy dental group
- tooth fairy dental hygiene
- tooth fairy dental tauranga
Other head-to-heads among Tauranga dental clinics
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