Brandwave

Summit Real Estate vs The Rent Shop:Which is more popular?

In September 2026, Summit Real Estate had more branded searches than The Rent Shop among Nelson property management companies in New Zealand. Summit Real Estate had about 660 branded searches, while The Rent Shop had 260. Summit Real Estate made up 64.7% of all Nelson property management company searches we track, and The Rent Shop accounted for 25.5%. When we asked ChatGPT and Google AI Overviews about Nelson property management companies, both Summit Real Estate and The Rent Shop appeared in all four answers. Summit Real Estate was mentioned before The Rent Shop in every answer.

Among Nelson property management companies in New Zealand in September 2026

Who do people search for more?

Summit Real Estate, about 3 searches for every 1 for The Rent Shop

Summit Real Estate 660 searchesThe Rent Shop 260 searches

Who does AI mention more?

Both are mentioned in every answer we collected.

Summit Real Estate in 4 of 4The Rent Shop in 4 of 4

Who does AI recommend more?

Summit Real Estate, named ahead of The Rent Shop in every answer

Summit Real Estate first in 4The Rent Shop never first

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Top Nelson property management companies in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, both Summit Real Estate and The Rent Shop showed up in all four answers. Summit Real Estate was listed before The Rent Shop in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Summit Real Estate1st
  2. The Rent Shop2nd
  3. Quinovic3rd
  4. Dunstan Property Management4th
  5. Propertyscouts5th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Summit Real Estate4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • The Rent Shop4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Quinovic4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Dunstan Property Management3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Propertyscouts1 of 4Named in 0 of 3 ChatGPT answersNamed in 1 of 1 Google answers

See every answer about Nelson property management companies

4 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Summit Real Estate or The Rent Shop more popular in search?

This chart shows how often people search Google for Summit Real Estate and The Rent Shop by name. Each line represents a brand's share of searches for all five Nelson property management companies we track, month by month, from searches in New Zealand.

Summit Real Estate and The Rent Shop among Nelson property management companies in New Zealand, by month

Share of searches by month for Summit Real Estate, The Rent Shop. The figures are in the table below the chart.

View monthly share of searches table
MonthSummit Real EstateThe Rent ShopQuinovicDunstan Property ManagementPropertyscouts
Oct 202572.3%19.3%6.6%1.2%0.6%
Nov 202572.1%18.8%7.1%1.3%0.65%
Dec 202564.3%23.2%9.8%1.8%0.89%
Jan 202668.8%24.4%4.4%1.9%0.63%
Feb 202672.7%18.9%6.3%1.4%0.7%
Mar 202671.6%19.6%7.4%0.68%0.68%
Apr 202668.5%20.8%7.7%1.5%1.5%
May 202659.2%26.2%11.7%1.9%0.97%
Jun 202657.9%25.3%11.6%4.2%1.1%
Jul 202655.8%27.4%13.7%2.1%1.1%
Aug 202658.7%26.6%11%1.8%1.8%
Sep 202664.7%25.5%6.9%2%0.98%

How has the Summit Real Estate and The Rent Shop comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand Nelson property management companies in September 2026?

2 changes
  1. In September 2026, Summit Real Estate gained share of searches among Nelson property management companies in New Zealand, from 58.7% to 64.7%.

  2. In September 2026, The Rent Shop lost share of searches among Nelson property management companies in New Zealand, from 26.6% to 25.5%.

How are branded searches counted?

8 search terms

Brandwave collects information about searches that people make online using Summit Real Estate’s and The Rent Shop’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Summit Real Estate

5 branded search terms

  • summit nelson
  • summit property management
  • summit property management nelson
  • summit real estate
  • summitpropertymanagement

The Rent Shop

3 branded search terms

  • the rent shop
  • the rent shop nelson
  • therentshop

How the Brand Demand Index is measured

Other head-to-heads among Nelson property management companies

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