Innovate Digital vs Traction Marketing:Which is more popular?

Name: Innovate Digital vs Traction Marketing: Which is searched more in New Zealand?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In September 2026, Traction Marketing had more branded searches than Innovate Digital among Christchurch digital marketing agencies in New Zealand. Traction Marketing had about 170 branded searches, while Innovate Digital had 70. Traction Marketing made up 27.9% of all Christchurch digital marketing agency searches we track, and Innovate Digital accounted for 11.5%. When we asked ChatGPT and Google AI Overviews about Christchurch digital marketing agencies, Innovate Digital appeared in two of the four answers and Traction Marketing in none.

Among Christchurch digital marketing agencies in New Zealand in September 2026

Follow Innovate Digital vs Traction Marketing and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Top Christchurch digital marketing agencies in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Innovate Digital was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Traction Marketing did not appear in any of the four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

How many AI answers named each brand
Brand	ChatGPT	Google	Answers that named it
Digital Influence	Named in 2 of 3 ChatGPT answers	Named in 1 of 1 Google AI Overviews	3 of 4
Innovate Digital	Named in 2 of 3 ChatGPT answers	Named in 0 of 1 Google AI Overviews	2 of 4
Melia Marketing	Named in 2 of 3 ChatGPT answers	Named in 0 of 1 Google AI Overviews	2 of 4
Traction Marketing	Named in 0 of 3 ChatGPT answers	Named in 0 of 1 Google AI Overviews	0 of 4
Empire9	Named in 0 of 3 ChatGPT answers	Named in 0 of 1 Google AI Overviews	0 of 4
First Page	Named in 0 of 3 ChatGPT answers	Named in 0 of 1 Google AI Overviews	0 of 4
Getmilk	Named in 0 of 3 ChatGPT answers	Named in 0 of 1 Google AI Overviews	0 of 4

Digital Influence3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Innovate Digital2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Melia Marketing2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Traction Marketing0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Empire90 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
First Page0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Getmilk0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about Christchurch digital marketing agencies

4 answers

Asked ChatGPT
“Which digital marketing agency should I hire in Christchurch, New Zealand?”
Asked ChatGPT
“What are the best digital marketing agencies in Christchurch, New Zealand?”
Asked ChatGPT
“What's the best digital marketing agency in Christchurch, New Zealand for more online leads?”
Searched Google, AI Overview
“digital marketing agencies christchurch”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“seo agency christchurch”
1. 1Digital Influence

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Is Innovate Digital or Traction Marketing more popular in search?

This chart shows how often people search Google for Innovate Digital and Traction Marketing by name. Each line represents a brand's share of searches for all seven Christchurch digital marketing agencies we track, month by month, from searches in New Zealand.

Innovate Digital and Traction Marketing among Christchurch digital marketing agencies in New Zealand, by month

Month	Digital Influence	Traction Marketing	Innovate Digital	Empire9	Melia Marketing	First Page	Getmilk
Oct 2025	33.3%	13.7%	13.7%	13.7%	21.6%	2%	2%
Nov 2025	44.7%	10.6%	14.9%	10.6%	14.9%	4.3%	0%
Dec 2025	32.1%	17.9%	14.3%	10.7%	17.9%	3.6%	3.6%
Jan 2026	40.5%	9.5%	7.1%	16.7%	21.4%	2.4%	2.4%
Feb 2026	34.7%	18.4%	18.4%	8.2%	18.4%	2%	0%
Mar 2026	46.4%	15.9%	13%	7.2%	13%	2.9%	1.4%
Apr 2026	50%	13.5%	9.6%	9.6%	13.5%	1.9%	1.9%
May 2026	42.6%	18%	11.5%	11.5%	11.5%	3.3%	1.6%
Jun 2026	30%	24.3%	20%	10%	12.9%	1.4%	1.4%
Jul 2026	48.1%	13%	13%	9.3%	13%	1.9%	1.9%
Aug 2026	53.3%	15%	15%	8.3%	6.7%	1.7%	0%
Sep 2026	42.6%	27.9%	11.5%	8.2%	8.2%	1.6%	0%

How has the Innovate Digital and Traction Marketing comparison changed over the last 12 months?

3 findings

The lead changed hands once in the 12 months ending September 2026: Traction Marketing took it in December 2025.
Across the 12 months ending September 2026, Innovate Digital’s share of searches among Christchurch digital marketing agencies in New Zealand moved from 13.7% to 11.5%, and its estimated monthly branded searches held steady at 70.
Across the 12 months ending September 2026, Traction Marketing’s share of searches among Christchurch digital marketing agencies in New Zealand moved from 13.7% to 27.9%, and its estimated monthly branded searches moved from 70 to 170.

How did search popularity change for New Zealand Christchurch digital marketing agencies in September 2026?

2 changes

In September 2026, Traction Marketing overtook Innovate Digital to rank 2nd among Christchurch digital marketing agencies in New Zealand, with 27.9% of the searches.
In September 2026, Innovate Digital lost share of searches among Christchurch digital marketing agencies in New Zealand, from 15% to 11.5%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Innovate Digital’s and Traction Marketing’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.