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Institute of Sport Physiotherapy vs The Physio Co.:Which is more popular in New Zealand?

In October 2026, The Physio Co. had more branded searches than Institute of Sport Physiotherapy among Auckland physiotherapy clinics in New Zealand. The Physio Co. had about 590 branded searches, while Institute of Sport Physiotherapy had 390. The Physio Co. made up 13.2% of all Auckland physiotherapy clinic searches we track, and Institute of Sport Physiotherapy accounted for 8.7%. When we asked ChatGPT and Google AI Overviews about Auckland physiotherapy clinics, Institute of Sport Physiotherapy appeared in three of the four answers and The Physio Co. in two. Institute of Sport Physiotherapy was mentioned before The Physio Co. in every answer.

Among Auckland physiotherapy clinics in New Zealand in October 2026

Who do people search for more?

The Physio Co., about 51% more searches than Institute of Sport Physiotherapy

The Physio Co. 590 searchesInstitute of Sport Physiotherapy 390 searches

Who does AI mention more?

Institute of Sport Physiotherapy, mentioned in 3 of 4 answers, The Physio Co. in 2

Institute of Sport Physiotherapy in 3 of 4The Physio Co. in 2 of 4

Who does AI recommend more?

Institute of Sport Physiotherapy, named ahead of The Physio Co. in every answer

Institute of Sport Physiotherapy first in 3The Physio Co. never first

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Top Auckland physiotherapy clinics in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Institute of Sport Physiotherapy was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. The Physio Co. was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Institute of Sport Physiotherapy was listed before The Physio Co. in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Institute of Sport Physiotherapy1st
  2. The Urban Physio2nd
  3. The Physio Co.3rd
  4. Roland Jeffery Physiotherapy4th
  5. Triumph Physio5th
  6. Physio Fix–
  7. Peak Pilates & Physiotherapy–
  8. Dynamic Physio–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Institute of Sport Physiotherapy3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Roland Jeffery Physiotherapy2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • The Physio Co.2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • The Urban Physio2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Triumph Physio2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Physio Fix0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Peak Pilates & Physiotherapy0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Dynamic Physio0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about Auckland physiotherapy clinics

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Is Institute of Sport Physiotherapy or The Physio Co. more popular in search?

This chart shows how often people search Google for Institute of Sport Physiotherapy and The Physio Co. by name. Each line represents a brand's share of searches for all eight Auckland physiotherapy clinics we track, month by month, from searches in New Zealand.

Institute of Sport Physiotherapy and The Physio Co. among Auckland physiotherapy clinics in New Zealand, by month

Share of searches by month for The Physio Co., Institute of Sport Physiotherapy. The figures are in the table below the chart.

View monthly share of searches table
MonthRoland Jeffery PhysiotherapyThe Physio Co.The Urban PhysioInstitute of Sport PhysiotherapyTriumph PhysioPhysio FixPeak Pilates & PhysiotherapyDynamic Physio
Nov 202555.7%2.6%13.7%16.7%9%1.6%0.7%0%
Dec 202556.4%4.2%14.2%14.2%7.7%2.4%0.89%0%
Jan 202651.8%3%16.1%16.1%10.6%2.2%0.27%0%
Feb 202656.1%3.3%13.8%16.8%7.5%1.9%0.7%0%
Mar 202657.7%3.4%14.2%14.2%7.7%1.7%0.96%0.24%
Apr 202652.1%4.7%16.2%16.2%7.1%2.5%1.4%0%
May 202657.7%2.6%14.2%14.2%7.7%2.4%1.2%0%
Jun 202654.8%8.9%11%13.5%8.9%1.8%1.1%0%
Jul 202652.3%12.9%12.9%12.9%7%1.3%0.87%0%
Aug 202655%13.7%11.2%11.2%6.1%1.9%0.95%0%
Sep 202653.6%13.2%13.2%10.7%7.1%1.6%0.67%0%
Oct 202653.6%13.2%13.2%8.7%8.7%1.8%0.89%0%

How has branded search for Institute of Sport Physiotherapy and The Physio Co. changed in New Zealand over the last 12 months?

3 findings

How did search popularity change for New Zealand Auckland physiotherapy clinics in October 2026?

2 changes

  1. In October 2026, Institute of Sport Physiotherapy lost share of searches among Auckland physiotherapy clinics in New Zealand, from 10.7% to 8.7%.

  2. Estimated monthly branded searches for The Physio Co. in New Zealand rose 436.4% over 12 measured months, from 110 to 590 in October 2026.

How are Institute of Sport Physiotherapy’s and The Physio Co.’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Institute of Sport Physiotherapy’s and The Physio Co.’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Institute of Sport Physiotherapy

1 branded search term

  • institute of sport physiotherapy

The Physio Co.

1 branded search term

  • the physio co

How the Brand Demand Index is measured

Other head-to-heads among Auckland physiotherapy clinics

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