Brandwave

University of Auckland vs University of Waikato:Which is more popular by branded search in New Zealand?

In August 2026, University of Auckland had more branded searches than University of Waikato among universities in New Zealand. University of Auckland was estimated to have 140K branded searches compared to University of Waikato’s 54.2K, and held a 28.5% Share of Search versus University of Waikato’s 11.1%.

Share of Search among universities in New Zealand in August 2026Which is more popular in search, University of Auckland or University of Waikato?
University of Auckland28.5%140K searches
vs
University of Waikato11.1%54.2K searches
Add a brand to this comparison

Follow University of Auckland vs University of Waikato and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Which is more popular in search, University of Auckland or University of Waikato?

New Zealand's eight universities, compared through branded searches in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

University of Auckland and University of Waikato among universities in New Zealand, by month

Share of Search by month for University of Auckland, University of Waikato. The figures are in the table below the chart.

View monthly share of search table
MonthUniversity of AucklandAUTMassey UniversityVictoria University of WellingtonUniversity of WaikatoUniversity of OtagoUniversity of CanterburyLincoln University
Oct 202526.3%14.6%14.2%10.4%10.8%10.8%8%4.8%
Nov 202529.8%13.6%13.2%9.7%11.1%10%7.4%5.3%
Dec 202524.9%12%15.6%11%10.7%11.8%8.8%5.2%
Jan 202630.3%11.1%12.7%9.3%10.7%11.8%8.8%5.2%
Feb 202622.4%12.9%12.6%12%11.8%12.9%9.7%5.7%
Mar 202629%11.7%10.8%11.6%15.8%8.6%7.9%4.6%
Apr 202627.1%11.1%13.9%12.2%13.6%9.1%8.3%4.8%
May 202628.7%11.1%13.2%12.2%12.4%9.1%8.3%4.9%
Jun 202630.9%11.5%12.9%11.3%12.6%8.4%7.7%4.5%
Jul 202626.9%12.7%12.4%13.5%12.7%8.5%7.8%5.5%
Aug 202628.5%13.5%13.1%11.7%11.1%9.1%8.3%4.8%
Sep 2026————————

How has the University of Auckland and University of Waikato comparison changed over the last 12 months?

How did search popularity change for New Zealand universities in August 2026?

  1. In August 2026, Massey University overtook University of Waikato to rank 3rd among universities in New Zealand, at 13.1%.

  2. In August 2026, University of Auckland gained estimated Share of Search among universities in New Zealand, from 26.9% to 28.5%.

  3. In August 2026, University of Waikato lost estimated Share of Search among universities in New Zealand, from 12.7% to 11.1%.

How each brand is measured

Brandwave collects information about searches that people make online using University of Auckland’s and University of Waikato’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

University of Auckland

5 branded search terms

  • auckland university
  • university of auckland
  • university of auckland new zealand
  • uoa
  • uoa auckland

University of Waikato

3 branded search terms

  • university of waikato
  • waikato uni
  • waikato university

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.

Start your marketing record