UIT vs Ultra IT:Which is more popular by branded search in New Zealand?
In August 2026, Ultra IT had more branded searches than UIT among whangarei it support companies in New Zealand. Ultra IT was estimated to have 110 branded searches compared to UIT’s 50, and held a 20% Share of Search versus UIT’s 9.1%.
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Which is more popular in search, UIT or Ultra IT?
Compare Whangarei it support companies using branded search demand from across New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Ultra IT, UIT. The figures are in the table below the chart.
View monthly share of search table
| Month | Belton IT Nexus | Ultra IT | IT Live | Vitelcom | UIT | PCTECHNZ |
|---|---|---|---|---|---|---|
| Oct 2025 | 39.7% | 22.1% | 13.2% | 10.3% | 13.2% | 1.5% |
| Nov 2025 | 36.1% | 24.6% | 14.8% | 11.5% | 11.5% | 1.6% |
| Dec 2025 | 38.5% | 20.5% | 17.9% | 10.3% | 12.8% | 0% |
| Jan 2026 | 38.6% | 18.2% | 20.5% | 11.4% | 9.1% | 2.3% |
| Feb 2026 | 37.9% | 17.2% | 24.1% | 6.9% | 12.1% | 1.7% |
| Mar 2026 | 34.6% | 19.2% | 21.2% | 13.5% | 9.6% | 1.9% |
| Apr 2026 | 27.9% | 25.6% | 16.3% | 9.3% | 18.6% | 2.3% |
| May 2026 | 32.6% | 23.9% | 15.2% | 10.9% | 15.2% | 2.2% |
| Jun 2026 | 45% | 18.3% | 18.3% | 6.7% | 10% | 1.7% |
| Jul 2026 | 40% | 20% | 16.4% | 9.1% | 14.5% | 0% |
| Aug 2026 | 40% | 20% | 16.4% | 12.7% | 9.1% | 1.8% |
| Sep 2026 | — | — | — | — | — | — |
How has the UIT and Ultra IT comparison changed over the last 12 months?
3 findings
- Ultra IT was ahead of UIT in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, UIT’s estimated Share of Search among whangarei it support companies in New Zealand moved from 13.2% to 9.1%, and its estimated monthly branded searches moved from 90 to 50.
- Across the 11 months ending August 2026, Ultra IT’s estimated Share of Search among whangarei it support companies in New Zealand moved from 22.1% to 20%, and its estimated monthly branded searches moved from 150 to 110.
How did search popularity change for New Zealand whangarei it support companies in August 2026?
3 changes
In August 2026, Vitelcom overtook UIT to rank 4th among whangarei it support companies in New Zealand, at 12.7%.
In August 2026, UIT lost estimated Share of Search among whangarei it support companies in New Zealand, from 14.5% to 9.1%.
Estimated monthly branded searches for Ultra IT in New Zealand fell 26.7% over 11 measured months, from 150 to 110 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using UIT’s and Ultra IT’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
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