Thoropass vs Vanta:Which is more popular in New Zealand?
In October 2026, Vanta had more branded searches than Thoropass among security compliance automation platforms in New Zealand. Vanta had about 1,300 branded searches, while Thoropass had 20. Vanta made up 76.9% of all security compliance automation platform searches we track, and Thoropass accounted for 1.2%. When we asked ChatGPT and Google AI Overviews about security compliance automation platforms, Vanta appeared in all five answers and Thoropass in none.
Who do people search for more?
Vanta, about 65 searches for every 1 for Thoropass
Who does AI mention more?
Vanta, mentioned in every answer we collected
Who does AI recommend more?
Vanta, the only one of the two named
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Top security compliance automation platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Vanta appeared in all five answers. Thoropass did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Vanta5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Drata5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Secureframe4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Sprinto2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Scytale0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Thoropass0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about security compliance automation platforms
5 answers
Asked ChatGPT
“Which security compliance automation platform should I use in New Zealand?”
Asked ChatGPT
“What are the best security compliance automation platforms in New Zealand?”
Asked ChatGPT
“What's the best security compliance automation platform in New Zealand for audit evidence?”
Searched Google, AI Overview
“security audit software”
Searched Google, AI Overview
“compliance automation platform”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Thoropass or Vanta more popular in search?
This chart shows how often people search Google for Thoropass and Vanta by name. Each line represents a brand's share of searches for all six security compliance automation platforms we track, month by month, from searches in New Zealand.
Share of searches by month for Vanta, Thoropass. The figures are in the table below the chart.
View monthly share of searches table
| Month | Vanta | Scytale | Drata | Sprinto | Thoropass | Secureframe |
|---|---|---|---|---|---|---|
| Nov 2025 | 73.1% | 17.8% | 6.4% | 1.8% | 0.46% | 0.46% |
| Dec 2025 | 75.2% | 12.8% | 8.3% | 2.3% | 0.75% | 0.75% |
| Jan 2026 | 76.3% | 10.7% | 8.4% | 2.3% | 0.76% | 1.5% |
| Feb 2026 | 76.3% | 6.9% | 10.7% | 3.8% | 0.76% | 1.5% |
| Mar 2026 | 40.5% | 52.6% | 4.5% | 1.6% | 0.4% | 0.4% |
| Apr 2026 | 74.1% | 12.6% | 8.1% | 3% | 0.74% | 1.5% |
| May 2026 | 78.7% | 7.1% | 8.7% | 3.1% | 0.79% | 1.6% |
| Jun 2026 | 83.9% | 4.5% | 7.1% | 3.2% | 0.65% | 0.65% |
| Jul 2026 | 68% | 17.7% | 9.5% | 2.7% | 1.4% | 0.68% |
| Aug 2026 | 76% | 12.3% | 8.2% | 2.3% | 0.58% | 0.58% |
| Sep 2026 | 72.5% | 10.1% | 10.1% | 3.6% | 2.2% | 1.4% |
| Oct 2026 | 76.9% | 12.4% | 6.5% | 2.4% | 1.2% | 0.59% |
How has branded search for Thoropass and Vanta changed in New Zealand over the last 12 months?
3 findings
- Vanta was ahead of Thoropass in every measured month of the 12 months ending October 2026.
- Across the 12 months ending October 2026, Thoropass’ share of searches among security compliance automation platforms in New Zealand moved from 0.46% to 1.2%, and its estimated monthly branded searches moved from 10 to 20.
- Across the 12 months ending October 2026, Vanta’s share of searches among security compliance automation platforms in New Zealand moved from 73.1% to 76.9%, and its estimated monthly branded searches moved from 1.6K to 1.3K.
How did search popularity change for New Zealand security compliance automation platforms in October 2026?
2 changes
In October 2026, Vanta gained share of searches among security compliance automation platforms in New Zealand, from 72.5% to 76.9%.
In October 2026, Thoropass lost share of searches among security compliance automation platforms in New Zealand, from 2.2% to 1.2%.
How are Thoropass’ and Vanta’s branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Thoropass’ and Vanta’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among security compliance automation platforms
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