The Golf Shop vs Total Golf:Which is more popular by branded search in New Zealand?
In August 2026, Total Golf had more branded searches than The Golf Shop among golf stores in New Zealand. Total Golf was estimated to have 290 branded searches compared to The Golf Shop’s 160, and held a 0.6% Share of Search versus The Golf Shop’s 0.33%.
Follow The Golf Shop vs Total Golf and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, The Golf Shop or Total Golf?
Compare the golf stores New Zealand golfers buy clubs, balls and gear from. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Total Golf, The Golf Shop. The figures are in the table below the chart.
View monthly share of search table
| Month | Golf Warehouse | Golf360 | Golf HQ | Total Golf | inGOLF | The Golf Shop |
|---|---|---|---|---|---|---|
| Oct 2025 | 82% | 10.5% | 5.7% | 0.63% | 0.72% | 0.42% |
| Nov 2025 | 84.4% | 7.8% | 6.2% | 0.56% | 0.64% | 0.37% |
| Dec 2025 | 84.4% | 8.8% | 5% | 0.5% | 0.75% | 0.47% |
| Jan 2026 | 81% | 11.6% | 5.3% | 0.65% | 0.96% | 0.47% |
| Feb 2026 | 82.8% | 9.8% | 5.5% | 0.61% | 0.83% | 0.39% |
| Mar 2026 | 83.5% | 9% | 5.6% | 0.7% | 0.85% | 0.34% |
| Apr 2026 | 82.9% | 10% | 5.5% | 0.63% | 0.67% | 0.33% |
| May 2026 | 83.8% | 8.9% | 5.7% | 0.55% | 0.69% | 0.35% |
| Jun 2026 | 82.4% | 8.7% | 7% | 0.68% | 0.83% | 0.37% |
| Jul 2026 | 84.4% | 8.4% | 5.8% | 0.5% | 0.56% | 0.37% |
| Aug 2026 | 83.1% | 8.6% | 6.8% | 0.6% | 0.56% | 0.33% |
| Sep 2026 | — | — | — | — | — | — |
How has the The Golf Shop and Total Golf comparison changed over the last 12 months?
3 findings
- Total Golf was ahead of The Golf Shop in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, The Golf Shop’s estimated Share of Search among golf stores in New Zealand moved from 0.42% to 0.33%, and its estimated monthly branded searches moved from 240 to 160.
- Across the 11 months ending August 2026, Total Golf’s estimated Share of Search among golf stores in New Zealand moved from 0.63% to 0.6%, and its estimated monthly branded searches moved from 360 to 290.
How did search popularity change for New Zealand golf stores in August 2026?
2 changes
In August 2026, Total Golf rose from 5th to 4th among golf stores in New Zealand.
Estimated monthly branded searches for The Golf Shop in New Zealand fell 33.3% over 11 measured months, from 240 to 160 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using The Golf Shop’s and Total Golf’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
The Golf Shop
4 branded search terms
- the golf shop
- the golf shop near me
- the golf shop nz
- thegolfshop
Total Golf
4 branded search terms
- total golf
- total golf near me
- total golf nz
- totalgolf
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.