Super73 vs Talaria:Which is more popular by branded search in New Zealand?
In August 2026, Super73 had more branded searches than Talaria among electric motorbike brands in New Zealand. Super73 was estimated to have 180 branded searches compared to Talaria’s 100, and held a 0.96% Share of Search versus Talaria’s 0.53%.
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Which is more popular in search, Super73 or Talaria?
Compare the electric motorbike and e-moto brands New Zealand riders buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Super73, Talaria. The figures are in the table below the chart.
View monthly share of search table
| Month | Sur-Ron | UBCO | Super73 | Zero Motorcycles | Talaria |
|---|---|---|---|---|---|
| Oct 2025 | 93.5% | 3.9% | 0.9% | 0.63% | 1% |
| Nov 2025 | 94.5% | 3% | 1.3% | 0.45% | 0.77% |
| Dec 2025 | 95.2% | 2.5% | 1% | 0.36% | 0.98% |
| Jan 2026 | 94.2% | 3.4% | 1.1% | 0.59% | 0.74% |
| Feb 2026 | 94.7% | 3.3% | 1% | 0.4% | 0.58% |
| Mar 2026 | 93% | 4.5% | 0.86% | 1% | 0.66% |
| Apr 2026 | 93% | 4.2% | 1.1% | 1.2% | 0.45% |
| May 2026 | 90.9% | 6.4% | 0.93% | 1.2% | 0.5% |
| Jun 2026 | 91.5% | 6% | 1.1% | 0.9% | 0.53% |
| Jul 2026 | 93.2% | 4.1% | 1.2% | 0.9% | 0.6% |
| Aug 2026 | 94.1% | 3.6% | 0.96% | 0.75% | 0.53% |
| Sep 2026 | — | — | — | — | — |
How has the Super73 and Talaria comparison changed over the last 12 months?
3 findings
- The lead changed hands once in the 11 months ending August 2026: Super73 took it in November 2025.
- Across the 11 months ending August 2026, Super73’s estimated Share of Search among electric motorbike brands in New Zealand moved from 0.9% to 0.96%, and its estimated monthly branded searches moved from 170 to 180.
- Across the 11 months ending August 2026, Talaria’s estimated Share of Search among electric motorbike brands in New Zealand moved from 1% to 0.53%, and its estimated monthly branded searches moved from 190 to 100.
How did search popularity change for New Zealand electric motorbike brands in August 2026?
1 change
Estimated monthly branded searches for Talaria in New Zealand fell 47.4% over 11 measured months, from 190 to 100 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Super73’s and Talaria’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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