Step One vs Tommy John:Which is more popular by branded search in New Zealand?
In August 2026, Step One had more branded searches than Tommy John among underwear brands in New Zealand. Step One was estimated to have 240 branded searches compared to Tommy John’s 50, and held a 0.55% Share of Search versus Tommy John’s 0.12%.
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Which is more popular in search, Step One or Tommy John?
Compare the everyday underwear and basics brands New Zealanders buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Step One, Tommy John. The figures are in the table below the chart.
View monthly share of search table
| Month | Calvin Klein | Bonds | Jockey | Step One | SAXX | Tommy John |
|---|---|---|---|---|---|---|
| Oct 2025 | 77% | 18.5% | 3.5% | 0.5% | 0.3% | 0.17% |
| Nov 2025 | 82% | 14% | 2.7% | 0.94% | 0.26% | 0.09% |
| Dec 2025 | 84.4% | 12.5% | 2.4% | 0.44% | 0.23% | 0.08% |
| Jan 2026 | 80.1% | 16.3% | 2.6% | 0.63% | 0.28% | 0.11% |
| Feb 2026 | 81% | 15.6% | 2.5% | 0.39% | 0.34% | 0.15% |
| Mar 2026 | 82.4% | 14.5% | 2.3% | 0.32% | 0.32% | 0.16% |
| Apr 2026 | 82.5% | 13.5% | 3.2% | 0.24% | 0.24% | 0.33% |
| May 2026 | 82.9% | 12.8% | 3.1% | 0.48% | 0.36% | 0.3% |
| Jun 2026 | 81.1% | 14.8% | 3% | 0.46% | 0.24% | 0.46% |
| Jul 2026 | 82.8% | 13.4% | 2.7% | 0.59% | 0.34% | 0.19% |
| Aug 2026 | 78.1% | 17.7% | 3.2% | 0.55% | 0.39% | 0.12% |
| Sep 2026 | — | — | — | — | — | — |
How has the Step One and Tommy John comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 11 months ending August 2026: Tommy John took it in April 2026, Step One took it in May 2026.
- Across the 11 months ending August 2026, Step One’s estimated Share of Search among underwear brands in New Zealand moved from 0.5% to 0.55%, and its estimated monthly branded searches moved from 200 to 240.
- Across the 11 months ending August 2026, Tommy John’s estimated Share of Search among underwear brands in New Zealand moved from 0.17% to 0.12%, and its estimated monthly branded searches moved from 70 to 50.
How did search popularity change for New Zealand underwear brands in August 2026?
2 changes
Estimated monthly branded searches for Step One in New Zealand rose 20% over 11 measured months, from 200 to 240 in August 2026.
Estimated monthly branded searches for Tommy John in New Zealand fell 28.6% over 11 measured months, from 70 to 50 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Step One’s and Tommy John’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Step One
3 branded search terms
- step one boxers
- step one briefs
- step one undies
Tommy John
3 branded search terms
- tommy john boxers
- tommy john briefs
- tommy john underwear for men
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.