Southern Cross Healthcare vs Wakefield Hospital:Which is more popular by branded search in New Zealand?
In August 2026, Wakefield Hospital had more branded searches than Southern Cross Healthcare among private hospitals in New Zealand. Wakefield Hospital was estimated to have 7.3K branded searches compared to Southern Cross Healthcare’s 6.9K, and held a 12.5% Share of Search versus Southern Cross Healthcare’s 11.8%.
Follow Southern Cross Healthcare vs Wakefield Hospital and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, Southern Cross Healthcare or Wakefield Hospital?
Compare the private hospitals New Zealanders and their insurers choose for surgery. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Wakefield Hospital, Southern Cross Healthcare. The figures are in the table below the chart.
View monthly share of search table
| Month | Allevia Hospitals | St George's Hospital | Wakefield Hospital | Southern Cross Healthcare | Grace Hospital | Bowen Hospital | Forte Health |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 17.9% | 20.5% | 15.1% | 15.3% | 11.4% | 13.7% | 6% |
| Nov 2025 | 17.5% | 20.5% | 15.1% | 16.9% | 11.4% | 13.7% | 5% |
| Dec 2025 | 17.7% | 21.7% | 16% | 15.4% | 12.1% | 11.9% | 5.1% |
| Jan 2026 | 18.4% | 19.9% | 14.7% | 16.5% | 11.2% | 13.4% | 6% |
| Feb 2026 | 17.3% | 21.2% | 15.6% | 14.8% | 11.8% | 14.2% | 5.2% |
| Mar 2026 | 16.2% | 21.8% | 16.1% | 13.9% | 12.2% | 14.7% | 5.2% |
| Apr 2026 | 26.3% | 15.8% | 14% | 13.1% | 13.1% | 12.9% | 4.7% |
| May 2026 | 30.2% | 16.6% | 14.2% | 11.6% | 11.3% | 11.1% | 4.9% |
| Jun 2026 | 29.2% | 19.5% | 13.8% | 11.3% | 10.9% | 10.7% | 4.7% |
| Jul 2026 | 30.8% | 17.5% | 12.7% | 11% | 12% | 11.7% | 4.4% |
| Aug 2026 | 30.9% | 16.9% | 12.5% | 11.8% | 11.6% | 11.3% | 5% |
| Sep 2026 | — | — | — | — | — | — | — |
How has the Southern Cross Healthcare and Wakefield Hospital comparison changed over the last 12 months?
3 findings
- The lead changed hands 3 times in the 11 months ending August 2026: Wakefield Hospital took it in December 2025, Southern Cross Healthcare took it in January 2026, Wakefield Hospital took it in February 2026.
- Across the 11 months ending August 2026, Southern Cross Healthcare’s estimated Share of Search among private hospitals in New Zealand moved from 15.3% to 11.8%, and its estimated monthly branded searches moved from 7.4K to 6.9K.
- Across the 11 months ending August 2026, Wakefield Hospital’s estimated Share of Search among private hospitals in New Zealand moved from 15.1% to 12.5%, and its estimated monthly branded searches held steady at 7.3K.
How did search popularity change for New Zealand private hospitals in August 2026?
2 changes
In August 2026, Southern Cross Healthcare overtook Bowen Hospital to rank 4th among private hospitals in New Zealand, at 11.8%.
Wakefield Hospital’s estimated Share of Search among private hospitals in New Zealand has lost ground for 3 months in a row, from 14.2% to 12.5% in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Southern Cross Healthcare’s and Wakefield Hospital’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Southern Cross Healthcare
7 branded search terms
- southern cross healthcare
- southern cross healthcare ltd
- southern cross healthcare near me
- southern cross healthcare new zealand
- southern cross healthcare nz
- southern cross hospital
- southerncrosshealthcare
Wakefield Hospital
4 branded search terms
- wakefield hospital
- wakefield hospital near me
- wakefield hospital nz
- wakefieldhospital
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.