Smith's Sports Shoes vs Stirling Sports:Which is more popular by branded search in New Zealand?
In August 2026, Stirling Sports had more branded searches than Smith's Sports Shoes among sporting goods retailers in New Zealand. Stirling Sports was estimated to have 40.5K branded searches compared to Smith's Sports Shoes’ 4.8K, and held an 11.8% Share of Search versus Smith's Sports Shoes’ 1.4%.
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Which is more popular in search, Smith's Sports Shoes or Stirling Sports?
Sportswear and sporting equipment retailers in NZ. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Stirling Sports, Smith's Sports Shoes. The figures are in the table below the chart.
View monthly share of search table
| Month | Rebel Sport | JD Sports | Stirling Sports | Elite Fitness | Smith's Sports Shoes |
|---|---|---|---|---|---|
| Oct 2025 | 63.4% | 23.3% | 10.4% | 1.6% | 1.2% |
| Nov 2025 | 60.4% | 27.1% | 9.9% | 1.3% | 1.4% |
| Dec 2025 | 62.6% | 23% | 12.6% | 0.94% | 0.95% |
| Jan 2026 | 65.8% | 19.8% | 10.8% | 1.7% | 1.8% |
| Feb 2026 | 63% | 23.2% | 10.4% | 1.6% | 1.8% |
| Mar 2026 | 58.4% | 26.3% | 11.8% | 1.5% | 2.1% |
| Apr 2026 | 67.8% | 20.4% | 9.1% | 1.4% | 1.3% |
| May 2026 | 63.2% | 23.2% | 10.4% | 1.6% | 1.5% |
| Jun 2026 | 58.4% | 26.3% | 11.8% | 1.8% | 1.7% |
| Jul 2026 | 61.8% | 22.7% | 12.4% | 1.5% | 1.5% |
| Aug 2026 | 58.6% | 26.4% | 11.8% | 1.8% | 1.4% |
| Sep 2026 | — | — | — | — | — |
How has the Smith's Sports Shoes and Stirling Sports comparison changed over the last 12 months?
3 findings
- Stirling Sports was ahead of Smith's Sports Shoes in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Smith's Sports Shoes’ estimated Share of Search among sporting goods retailers in New Zealand moved from 1.2% to 1.4%, and its estimated monthly branded searches moved from 4.6K to 4.8K.
- Across the 11 months ending August 2026, Stirling Sports’ estimated Share of Search among sporting goods retailers in New Zealand moved from 10.4% to 11.8%, and its estimated monthly branded searches held steady at 40.5K.
How did search popularity change for New Zealand sporting goods retailers in August 2026?
1 change
In August 2026, Stirling Sports lost estimated Share of Search among sporting goods retailers in New Zealand, from 12.4% to 11.8%.
How each brand is measured
Brandwave collects information about searches that people make online using Smith's Sports Shoes’ and Stirling Sports’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Smith's Sports Shoes
6 branded search terms
- smiths sports shoes
- smiths sports shoes near me
- smiths sports shoes nz
- smiths sports shoes online
- smiths sports shoes sale
- smithssportsshoes
Stirling Sports
1 branded search term
- Stirling Sports
Put your own brand in this comparison
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