SK Digital vs Waikato Marketing:Which is more popular by branded search in New Zealand?
In August 2026, SK Digital had more branded searches than Waikato Marketing among cambridge digital marketing agencies in New Zealand. SK Digital was estimated to have 70 branded searches compared to Waikato Marketing’s 50, and held an 18.9% Share of Search versus Waikato Marketing’s 13.5%.
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Which is more popular in search, SK Digital or Waikato Marketing?
Compare Cambridge digital marketing agencies using branded search demand from across New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for SK Digital, Waikato Marketing. The figures are in the table below the chart.
View monthly share of search table
| Month | Lucid Media | Ultimate Web Designs | SK Digital | Waikato Marketing | King Tide | DNP Marketing | O'Sullivans |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 36% | 16% | 20% | 4% | 20% | 4% | 0% |
| Nov 2025 | 36.8% | 26.3% | 21.1% | 5.3% | 5.3% | 5.3% | 0% |
| Dec 2025 | 41.2% | 29.4% | 17.6% | 0% | 5.9% | 5.9% | 0% |
| Jan 2026 | 28.1% | 46.9% | 15.6% | 3.1% | 3.1% | 3.1% | 0% |
| Feb 2026 | 31.8% | 36.4% | 18.2% | 4.5% | 4.5% | 4.5% | 0% |
| Mar 2026 | 34.6% | 34.6% | 15.4% | 3.8% | 3.8% | 3.8% | 3.8% |
| Apr 2026 | 24.2% | 48.5% | 12.1% | 3% | 6.1% | 3% | 3% |
| May 2026 | 18.4% | 61.2% | 10.2% | 2% | 4.1% | 2% | 2% |
| Jun 2026 | 21.2% | 53.8% | 13.5% | 0% | 5.8% | 3.8% | 1.9% |
| Jul 2026 | 15.4% | 59% | 12.8% | 2.6% | 5.1% | 2.6% | 2.6% |
| Aug 2026 | 29.7% | 24.3% | 18.9% | 13.5% | 8.1% | 2.7% | 2.7% |
| Sep 2026 | — | — | — | — | — | — | — |
How has the SK Digital and Waikato Marketing comparison changed over the last 12 months?
3 findings
- SK Digital was ahead of Waikato Marketing in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, SK Digital’s estimated Share of Search among cambridge digital marketing agencies in New Zealand moved from 20% to 18.9%, and its estimated monthly branded searches moved from 50 to 70.
- Across the 11 months ending August 2026, Waikato Marketing’s estimated Share of Search among cambridge digital marketing agencies in New Zealand moved from 4% to 13.5%, and its estimated monthly branded searches moved from 10 to 50.
How did search popularity change for New Zealand cambridge digital marketing agencies in August 2026?
2 changes
In August 2026, Waikato Marketing overtook DNP Marketing to rank 4th among cambridge digital marketing agencies in New Zealand, at 13.5%.
In August 2026, SK Digital gained estimated Share of Search among cambridge digital marketing agencies in New Zealand, from 12.8% to 18.9%.
How each brand is measured
Brandwave collects information about searches that people make online using SK Digital’s and Waikato Marketing’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
SK Digital
2 branded search terms
- sk digital
- skdigital
Waikato Marketing
1 branded search term
- waikato marketing
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.