Signbiz vs Wilsigns:Which is more popular by branded search in New Zealand?
In August 2026, Signbiz had more branded searches than Wilsigns among napier signage companies in New Zealand. Signbiz was estimated to have 560 branded searches compared to Wilsigns’ 40, and held a 72.7% Share of Search versus Wilsigns’ 5.2%.
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Which is more popular in search, Signbiz or Wilsigns?
Compare Napier signage companies using branded search demand from across New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Signbiz, Wilsigns. The figures are in the table below the chart.
View monthly share of search table
| Month | Signbiz | Napier Signs | Mammoth Media Print & Signs | Wilsigns | Nelson Signs |
|---|---|---|---|---|---|
| Oct 2025 | 77.8% | 7.8% | 5.6% | 7.8% | 1.1% |
| Nov 2025 | 73.5% | 10.8% | 9.6% | 3.6% | 2.4% |
| Dec 2025 | 73.2% | 7.1% | 10.7% | 7.1% | 1.8% |
| Jan 2026 | 73.7% | 9.2% | 7.9% | 6.6% | 2.6% |
| Feb 2026 | 74.7% | 9.9% | 8.8% | 4.4% | 2.2% |
| Mar 2026 | 80.4% | 6.5% | 7.5% | 2.8% | 2.8% |
| Apr 2026 | 78.9% | 6.6% | 6.6% | 5.3% | 2.6% |
| May 2026 | 76.3% | 8.8% | 6.3% | 5% | 3.8% |
| Jun 2026 | 74.4% | 10% | 6.7% | 5.6% | 3.3% |
| Jul 2026 | 78.3% | 7.2% | 7.2% | 5.8% | 1.4% |
| Aug 2026 | 72.7% | 11.7% | 7.8% | 5.2% | 2.6% |
| Sep 2026 | — | — | — | — | — |
How has the Signbiz and Wilsigns comparison changed over the last 12 months?
3 findings
- Signbiz was ahead of Wilsigns in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Signbiz’s estimated Share of Search among napier signage companies in New Zealand moved from 77.8% to 72.7%, and its estimated monthly branded searches moved from 700 to 560.
- Across the 11 months ending August 2026, Wilsigns’ estimated Share of Search among napier signage companies in New Zealand moved from 7.8% to 5.2%, and its estimated monthly branded searches moved from 70 to 40.
How did search popularity change for New Zealand napier signage companies in August 2026?
2 changes
In August 2026, Signbiz lost estimated Share of Search among napier signage companies in New Zealand, from 78.3% to 72.7%.
In August 2026, Wilsigns lost estimated Share of Search among napier signage companies in New Zealand, from 5.8% to 5.2%.
How each brand is measured
Brandwave collects information about searches that people make online using Signbiz’s and Wilsigns’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.