Brandwave

Secureframe vs Vanta:Which is more popular in New Zealand?

In October 2026, Vanta had more branded searches than Secureframe among security compliance automation platforms in New Zealand. Vanta had about 1,300 branded searches, while Secureframe had 10. Vanta made up 76.9% of all security compliance automation platform searches we track, and Secureframe accounted for 0.59%. When we asked ChatGPT and Google AI Overviews about security compliance automation platforms, Vanta appeared in all five answers and Secureframe in four. Vanta was mentioned before Secureframe in every answer.

Among security compliance automation platforms in New Zealand in October 2026

Who do people search for more?

Vanta, about 130 searches for every 1 for Secureframe

Vanta 1.3K searchesSecureframe 10 searches

Who does AI mention more?

Vanta, mentioned in every answer we collected

Vanta in 5 of 5Secureframe in 4 of 5

Who does AI recommend more?

Vanta, named ahead of Secureframe in every answer

Vanta first in 5Secureframe never first

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Top security compliance automation platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Vanta appeared in all five answers. Secureframe was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Vanta was listed before Secureframe in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Vanta1st
  2. Drata2nd
  3. Secureframe3rd
  4. Sprinto4th
  5. Scytale–
  6. Thoropass–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Vanta5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Drata5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Secureframe4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Sprinto2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Scytale0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Thoropass0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about security compliance automation platforms

5 answers

  • Asked ChatGPT

    “Which security compliance automation platform should I use in New Zealand?”

    1. 1Vanta
    2. 2Drata
    3. 3Secureframe

  • Asked ChatGPT

    “What are the best security compliance automation platforms in New Zealand?”

    1. 1Vanta
    2. 2Drata
    3. 3Sprinto
    4. 4Secureframe

  • Asked ChatGPT

    “What's the best security compliance automation platform in New Zealand for audit evidence?”

    1. 1Vanta
    2. 2Drata
    3. 3Secureframe

  • Searched Google, AI Overview

    “security audit software”

    1. 1Vanta
    2. 2Drata

  • Searched Google, AI Overview

    “compliance automation platform”

    1. 1Vanta
    2. 2Drata
    3. 3Secureframe
    4. 4Sprinto

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Secureframe or Vanta more popular in search?

This chart shows how often people search Google for Secureframe and Vanta by name. Each line represents a brand's share of searches for all six security compliance automation platforms we track, month by month, from searches in New Zealand.

Secureframe and Vanta among security compliance automation platforms in New Zealand, by month

Share of searches by month for Vanta, Secureframe. The figures are in the table below the chart.

View monthly share of searches table
MonthVantaScytaleDrataSprintoThoropassSecureframe
Nov 202573.1%17.8%6.4%1.8%0.46%0.46%
Dec 202575.2%12.8%8.3%2.3%0.75%0.75%
Jan 202676.3%10.7%8.4%2.3%0.76%1.5%
Feb 202676.3%6.9%10.7%3.8%0.76%1.5%
Mar 202640.5%52.6%4.5%1.6%0.4%0.4%
Apr 202674.1%12.6%8.1%3%0.74%1.5%
May 202678.7%7.1%8.7%3.1%0.79%1.6%
Jun 202683.9%4.5%7.1%3.2%0.65%0.65%
Jul 202668%17.7%9.5%2.7%1.4%0.68%
Aug 202676%12.3%8.2%2.3%0.58%0.58%
Sep 202672.5%10.1%10.1%3.6%2.2%1.4%
Oct 202676.9%12.4%6.5%2.4%1.2%0.59%

How has branded search for Secureframe and Vanta changed in New Zealand over the last 12 months?

3 findings

How did search popularity change for New Zealand security compliance automation platforms in October 2026?

2 changes

  1. In October 2026, Vanta gained share of searches among security compliance automation platforms in New Zealand, from 72.5% to 76.9%.

  2. In October 2026, Secureframe lost share of searches among security compliance automation platforms in New Zealand, from 1.4% to 0.59%.

How are Secureframe’s and Vanta’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Secureframe’s and Vanta’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Secureframe

1 branded search term

  • secureframe

Vanta

1 branded search term

  • vanta

How the Brand Demand Index is measured

Other head-to-heads among security compliance automation platforms

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