Brandwave

Sculpt Garden Design vs Shafer Design:Which is more popular in New Zealand?

In October 2026, Sculpt Garden Design had more branded searches than Shafer Design among Auckland landscape design studios in New Zealand. Sculpt Garden Design had about 70 branded searches, while Shafer Design had 10. Sculpt Garden Design made up 7.5% of all Auckland landscape design studio searches we track, and Shafer Design accounted for 1.1%. When we asked ChatGPT and Google AI Overviews about Auckland landscape design studios, Sculpt Garden Design appeared in three of the four answers and Shafer Design in none.

Among Auckland landscape design studios in New Zealand in October 2026

Who do people search for more?

Sculpt Garden Design, about 7 searches for every 1 for Shafer Design

Sculpt Garden Design 70 searchesShafer Design 10 searches

Who does AI mention more?

Sculpt Garden Design, mentioned in 3 of 4 answers, Shafer Design in 0

Sculpt Garden Design in 3 of 4Shafer Design in 0 of 4

Who does AI recommend more?

Sculpt Garden Design, the only one of the two named

Sculpt Garden Design first in 3Shafer Design never named

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Top Auckland landscape design studios in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Sculpt Garden Design was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Shafer Design did not appear in any of the four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Seed Landscapes1st
  2. Sculpt Garden Design2nd
  3. Kirsten Sach Landscape Design3rd
  4. Neville Design Studio4th
  5. City Botanics5th
  6. Xanthe White Design–
  7. Natural Habitats–
  8. Shafer Design–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Sculpt Garden Design3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Seed Landscapes3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • City Botanics2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Kirsten Sach Landscape Design2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Neville Design Studio2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Xanthe White Design0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Natural Habitats0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Shafer Design0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about Auckland landscape design studios

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Is Sculpt Garden Design or Shafer Design more popular in search?

This chart shows how often people search Google for Sculpt Garden Design and Shafer Design by name. Each line represents a brand's share of searches for all eight Auckland landscape design studios we track, month by month, from searches in New Zealand.

Sculpt Garden Design and Shafer Design among Auckland landscape design studios in New Zealand, by month

Share of searches by month for Sculpt Garden Design, Shafer Design. The figures are in the table below the chart.

View monthly share of searches table
MonthCity BotanicsXanthe White DesignNatural HabitatsSculpt Garden DesignKirsten Sach Landscape DesignNeville Design StudioSeed LandscapesShafer Design
Nov 202531.7%25.6%20.7%11%4.9%2.4%1.2%2.4%
Dec 202526.2%26.2%21.5%16.9%3.1%3.1%1.5%1.5%
Jan 202629.6%23.9%23.9%12.7%5.6%1.4%1.4%1.4%
Feb 202629.2%29.2%19.1%10.1%6.7%2.2%1.1%2.2%
Mar 202629.9%24.1%24.1%10.3%4.6%3.4%2.3%1.1%
Apr 202624.4%37.2%16.3%10.5%4.7%2.3%3.5%1.2%
May 202626.3%26.3%26.3%11.3%2.5%3.8%2.5%1.3%
Jun 202631.3%25.3%20.5%8.4%8.4%2.4%2.4%1.2%
Jul 202623.9%23.9%23.9%9.9%5.6%5.6%4.2%2.8%
Aug 202651.1%12.1%18.4%6.4%4.3%3.5%2.1%2.1%
Sep 202627.7%27.7%22.3%9.6%5.3%3.2%2.1%2.1%
Oct 202641.9%22.6%18.3%7.5%4.3%3.2%1.1%1.1%

How has branded search for Sculpt Garden Design and Shafer Design changed in New Zealand over the last 12 months?

3 findings

How did search popularity change for New Zealand Auckland landscape design studios in October 2026?

2 changes

  1. In October 2026, Sculpt Garden Design lost share of searches among Auckland landscape design studios in New Zealand, from 9.6% to 7.5%.

  2. In October 2026, Shafer Design lost share of searches among Auckland landscape design studios in New Zealand, from 2.1% to 1.1%.

How are Sculpt Garden Design’s and Shafer Design’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Sculpt Garden Design’s and Shafer Design’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Sculpt Garden Design

1 branded search term

  • sculpt garden design

Shafer Design

1 branded search term

  • shafer design

How the Brand Demand Index is measured

Other head-to-heads among Auckland landscape design studios

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