Savage Law vs Thomson Wilson Law:Which is more popular by branded search in New Zealand?
In August 2026, Thomson Wilson Law had more branded searches than Savage Law among whangarei law firms in New Zealand. Thomson Wilson Law was estimated to have 990 branded searches compared to Savage Law’s 350, and held a 30.7% Share of Search versus Savage Law’s 10.8%.
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Which is more popular in search, Savage Law or Thomson Wilson Law?
Compare Whangarei law firms using branded search demand from across New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Thomson Wilson Law, Savage Law. The figures are in the table below the chart.
View monthly share of search table
| Month | WRMK Lawyers | Thomson Wilson Law | MWIS Lawyers | Savage Law | Mathews & Associates | Regent Law |
|---|---|---|---|---|---|---|
| Oct 2025 | 32.8% | 36.5% | 14.7% | 9.5% | 4.6% | 1.8% |
| Nov 2025 | 33.7% | 33.4% | 15.2% | 11% | 5.1% | 1.7% |
| Dec 2025 | 33.5% | 38.5% | 12.7% | 9.6% | 4.2% | 1.5% |
| Jan 2026 | 31.9% | 32.3% | 13.1% | 15.5% | 4.8% | 2.4% |
| Feb 2026 | 30.9% | 38.2% | 11.4% | 13.6% | 4.1% | 1.9% |
| Mar 2026 | 33% | 33.2% | 13.7% | 14.6% | 3.3% | 2.2% |
| Apr 2026 | 34.4% | 34% | 13.3% | 11.6% | 4.6% | 2.1% |
| May 2026 | 25.4% | 44.3% | 12.3% | 12.3% | 3.6% | 2.1% |
| Jun 2026 | 29.1% | 35.9% | 13.9% | 14.2% | 4.7% | 2.1% |
| Jul 2026 | 33.2% | 36.6% | 14.3% | 10.1% | 4% | 1.8% |
| Aug 2026 | 37.2% | 30.7% | 14.6% | 10.8% | 5% | 1.9% |
| Sep 2026 | — | — | — | — | — | — |
How has the Savage Law and Thomson Wilson Law comparison changed over the last 12 months?
3 findings
- Thomson Wilson Law was ahead of Savage Law in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Savage Law’s estimated Share of Search among whangarei law firms in New Zealand moved from 9.5% to 10.8%, and its estimated monthly branded searches moved from 310 to 350.
- Across the 11 months ending August 2026, Thomson Wilson Law’s estimated Share of Search among whangarei law firms in New Zealand moved from 36.5% to 30.7%, and its estimated monthly branded searches moved from 1.2K to 990.
How did search popularity change for New Zealand whangarei law firms in August 2026?
3 changes
In August 2026, WRMK Lawyers overtook Thomson Wilson Law to take the highest estimated Share of Search among whangarei law firms in New Zealand, at 37.2%.
In August 2026, Savage Law gained estimated Share of Search among whangarei law firms in New Zealand, from 10.1% to 10.8%.
In August 2026, Thomson Wilson Law lost estimated Share of Search among whangarei law firms in New Zealand, from 36.6% to 30.7%.
How each brand is measured
Brandwave collects information about searches that people make online using Savage Law’s and Thomson Wilson Law’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Savage Law
3 branded search terms
- savage law
- savage law whangarei
- savagelaw
Thomson Wilson Law
4 branded search terms
- thomson wilson law
- thomson wilson law new zealand
- thomson wilson law whangarei
- thomson wilson lawyers
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.