Brandwave

Roc-N-Soc vs Tama:Which is more popular?

In September 2026, Tama had more branded searches than Roc-N-Soc among drum stool brands in New Zealand. Tama had about 160 branded searches, while Roc-N-Soc had 10. Tama made up 40% of all drum stool brand searches we track, and Roc-N-Soc accounted for 2.5%. When we asked ChatGPT and Google AI Overviews about drum stool brands, Tama appeared in all five answers and Roc-N-Soc in three. Roc-N-Soc was mentioned before Tama in two out of three answers.

Among drum stool brands in New Zealand in September 2026

Who do people search for more?

Tama, about 16 searches for every 1 for Roc-N-Soc

Tama 160 searchesRoc-N-Soc 10 searches

Who does AI mention more?

Tama, mentioned in every answer we collected

Tama in 5 of 5Roc-N-Soc in 3 of 5

Who does AI recommend more?

Roc-N-Soc, named ahead of Tama in 2 of 3 answers

Roc-N-Soc first in 2Tama first in 1

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Top drum stool brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Tama appeared in all five answers. Roc-N-Soc was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Roc-N-Soc was listed before Tama in two out of three answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Tama1st
  2. Roc-N-Soc1st
  3. Pearl3rd
  4. Gibraltar3rd
  5. Roland–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Tama5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Gibraltar4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Pearl3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Roc-N-Soc3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Roland0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about drum stool brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Roc-N-Soc or Tama more popular in search?

This chart shows how often people search Google for Roc-N-Soc and Tama by name. Each line represents a brand's share of searches for all five drum stool brands we track, month by month, from searches in New Zealand.

Roc-N-Soc and Tama among drum stool brands in New Zealand, by month

Share of searches by month for Tama, Roc-N-Soc. The figures are in the table below the chart.

View monthly share of searches table
MonthPearlTamaGibraltarRoc-N-SocRoland
Oct 202561%34.1%2.4%2.4%0%
Nov 202552.4%42.9%2.4%2.4%0%
Dec 202552.6%42.1%2.6%2.6%0%
Jan 202652.6%42.1%2.6%2.6%0%
Feb 202668.6%27.5%2%2%0%
Mar 202650%45.7%2.2%2.2%0%
Apr 202655.2%37.9%3.4%3.4%0%
May 202650%45.5%2.3%2.3%0%
Jun 202667.2%28.1%1.6%1.6%1.6%
Jul 202682.9%15.4%0.85%0.85%0%
Aug 202670.4%27.2%1.2%1.2%0%
Sep 202655%40%2.5%2.5%0%

How has the Roc-N-Soc and Tama comparison changed over the last 12 months?

3 findings
  • Tama was ahead of Roc-N-Soc in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Roc-N-Soc’s share of searches among drum stool brands in New Zealand moved from 2.4% to 2.5%, and its estimated monthly branded searches held steady at 10.
  • Across the 12 months ending September 2026, Tama’s share of searches among drum stool brands in New Zealand moved from 34.1% to 40%, and its estimated monthly branded searches moved from 140 to 160.

How did search popularity change for New Zealand drum stool brands in September 2026?

2 changes

  1. In September 2026, Tama gained share of searches among drum stool brands in New Zealand, from 27.2% to 40%.

  2. In September 2026, Roc-N-Soc gained share of searches among drum stool brands in New Zealand, from 1.2% to 2.5%.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Roc-N-Soc’s and Tama’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Roc-N-Soc

1 branded search term

  • roc n soc

Tama

2 branded search terms

  • tama drum kit
  • tama drums

How the Brand Demand Index is measured

Other head-to-heads among drum stool brands

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