Brandwave

Rata's Kitchen vs Twenty Eight:Which is more popular in New Zealand?

In October 2026, Rata's Kitchen had more branded searches than Twenty Eight among Lower Hutt cafés and restaurants in New Zealand. Rata's Kitchen had about 1,600 branded searches, while Twenty Eight had 10. Rata's Kitchen made up 8.1% of all Lower Hutt cafés and restaurant searches we track, and Twenty Eight accounted for 0.05%. When we asked ChatGPT and Google AI Overviews about Lower Hutt cafés and restaurants, Rata's Kitchen and Twenty Eight each appeared in two of the three answers. Twenty Eight was mentioned before Rata's Kitchen in two out of three answers.

Among Lower Hutt cafés and restaurants in New Zealand in October 2026

Who do people search for more?

Rata's Kitchen, about 160 searches for every 1 for Twenty Eight

Rata's Kitchen 1.6K searchesTwenty Eight 10 searches

Who does AI mention more?

Both were mentioned in 2 of 3 answers.

Rata's Kitchen in 2 of 3Twenty Eight in 2 of 3

Who does AI recommend more?

Twenty Eight, named ahead of Rata's Kitchen in 2 of 3 answers

Twenty Eight first in 2Rata's Kitchen first in 1

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Top Lower Hutt cafés and restaurants in ChatGPT and Google AI Overviews

In three ChatGPT questions, Rata's Kitchen and Twenty Eight were each mentioned in two out of three: in two of the three ChatGPT answers. Twenty Eight was listed before Rata's Kitchen in two out of three answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Seashore Cabaret1st
  2. Sweet Vanilla Kitchen2nd
  3. Rata's Kitchen3rd
  4. Twenty Eight4th
  5. Caffiend5th
  6. El Turko Charcoal Grill6th
  7. Banoo Persian Restaurant7th
  8. Comes & Goes–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

See every answer about Lower Hutt cafés and restaurants

3 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Rata's Kitchen or Twenty Eight more popular in search?

This chart shows how often people search Google for Rata's Kitchen and Twenty Eight by name. Each line represents a brand's share of searches for all eight Lower Hutt cafés and restaurants we track, month by month, from searches in New Zealand.

Rata's Kitchen and Twenty Eight among Lower Hutt cafés and restaurants in New Zealand, by month

Share of searches by month for Rata's Kitchen, Twenty Eight. The figures are in the table below the chart.

View monthly share of searches table
MonthSeashore CabaretSweet Vanilla KitchenComes & GoesCaffiendRata's KitchenEl Turko Charcoal GrillBanoo Persian RestaurantTwenty Eight
Nov 202545%22.1%12.1%8%9.6%2%1.1%0.1%
Dec 202549.7%19.9%8.6%10.8%7.2%1.8%1.9%0.05%
Jan 202649.9%13.1%10.9%13.1%8.6%3.3%1%0.05%
Feb 202642.4%20.8%11.4%9%11.3%4.2%0.85%0.05%
Mar 202640.9%20.6%11.3%8.9%7.5%3.4%7.6%0.05%
Apr 202641.4%20.6%11.3%11.2%8.9%4.1%2.6%0.05%
May 202644%22%9.8%9.8%9.8%4.1%0.53%0.04%
Jun 202638.4%23.1%12.7%10%10%5.3%0.47%0.05%
Jul 202642.6%26.2%9.3%9.2%7.8%4.3%0.58%0.05%
Aug 202646.2%23%10%9.9%6.8%3.1%0.68%0.37%
Sep 202646.1%22.8%9.9%9.8%8.3%2.5%0.52%0.05%
Oct 202645.1%22.3%12.3%9.6%8.1%2%0.51%0.05%

How has branded search for Rata's Kitchen and Twenty Eight changed in New Zealand over the last 12 months?

3 findings

How did search popularity change for New Zealand Lower Hutt cafés and restaurants in October 2026?

2 changes

  1. Estimated monthly branded searches for Twenty Eight in New Zealand fell 50% over 12 measured months, from 20 to 10 in October 2026.

  2. Estimated monthly branded searches for Rata's Kitchen in New Zealand fell 15.8% over 12 measured months, from 1.9K to 1.6K in October 2026.

How are Rata's Kitchen’s and Twenty Eight’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Rata's Kitchen’s and Twenty Eight’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Rata's Kitchen

1 branded search term

  • ratas kitchen

Twenty Eight

1 branded search term

  • twenty eight restaurant

How the Brand Demand Index is measured

Other head-to-heads among Lower Hutt cafés and restaurants

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