Brandwave

Quizlet vs Wayground:Which is more popular by branded search in New Zealand?

In August 2026, Quizlet had more branded searches than Wayground among classroom quiz games in New Zealand. Quizlet was estimated to have 69.6K branded searches compared to Wayground’s 7.9K, and held a 6.9% Share of Search versus Wayground’s 0.78%.

Share of Search among classroom quiz games in New Zealand in August 2026Which is more popular in search, Quizlet or Wayground?
Quizlet6.9%69.6K searches
vs
Wayground0.78%7.9K searches

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Which is more popular in search, Quizlet or Wayground?

Compare the game-based quiz tools New Zealand teachers run in class. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Quizlet and Wayground among classroom quiz games in New Zealand, by month

Share of Search by month for Quizlet, Wayground. The figures are in the table below the chart.

View monthly share of search table
MonthBlooketKahoot!QuizletGimkitWayground
Oct 202553.1%33.6%8.7%4%0.68%
Nov 202559.7%30.5%4.8%4.5%0.52%
Dec 202557.9%36.4%1.1%4.3%0.31%
Jan 202631.9%56.4%7.5%2.9%1.3%
Feb 202649.2%37.5%7.8%4.5%1%
Mar 202653.7%33.7%7.8%4%0.88%
Apr 202654.5%34.8%6.5%3.3%0.84%
May 202654.9%33.7%6.5%4.1%0.82%
Jun 202659.5%30.4%5.8%3.6%0.73%
Jul 202655.9%34.5%5.5%3.4%0.7%
Aug 202654.6%33.7%6.9%4.1%0.78%
Sep 2026—————

How has the Quizlet and Wayground comparison changed over the last 12 months?

  • Quizlet was ahead of Wayground in every measured month of the 11 months ending August 2026.
  • Across the 11 months ending August 2026, Quizlet’s estimated Share of Search among classroom quiz games in New Zealand moved from 8.7% to 6.9%, and its estimated monthly branded searches moved from 73.5K to 69.6K.
  • Across the 11 months ending August 2026, Wayground’s estimated Share of Search among classroom quiz games in New Zealand moved from 0.68% to 0.78%, and its estimated monthly branded searches moved from 5.8K to 7.9K.

How did search popularity change for New Zealand classroom quiz games in August 2026?

  1. In August 2026, Quizlet gained estimated Share of Search among classroom quiz games in New Zealand, from 5.5% to 6.9%.

  2. Estimated monthly branded searches for Wayground in New Zealand rose 36.3% over 11 measured months, from 5.8K to 7.9K in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using Quizlet’s and Wayground’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Quizlet

14 branded search terms

  • live quizlet
  • quizlet
  • quizlet app
  • quizlet com
  • quizlet com live
  • quizlet flashcard maker
  • quizlet flashcards
  • quizlet nz
  • quizlet online
  • quizlet plus
  • quizlet revision
  • quizlet study
  • www quizlet com
  • www quizlet live

Wayground

3 branded search terms

  • quizizz
  • wayground
  • wayground com

How the Brand Demand Index is measured

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