Prismacolor vs Staedtler:Which is more popular in New Zealand?
In October 2026, Staedtler had more branded searches than Prismacolor among coloured pencil brands in New Zealand. Staedtler had about 410 branded searches, while Prismacolor had 320. Staedtler made up 30.8% of all coloured pencil brand searches we track, and Prismacolor accounted for 24.1%. When we asked ChatGPT and Google AI Overviews about coloured pencil brands, Prismacolor appeared in all five answers and Staedtler in two. Prismacolor was mentioned before Staedtler in every answer.
Who do people search for more?
Staedtler, about 28% more searches than Prismacolor
Who does AI mention more?
Prismacolor, mentioned in every answer we collected
Who does AI recommend more?
Prismacolor, named ahead of Staedtler in every answer
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Top coloured pencil brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Prismacolor appeared in all five answers. Staedtler was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Prismacolor was listed before Staedtler in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Faber-Castell1st- Prismacolor2nd
Derwent2nd- Staedtler4th
Crayola–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Faber-Castell5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Prismacolor5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Derwent5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Staedtler2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Crayola0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about coloured pencil brands
5 answers
Asked ChatGPT
“Which colored pencils brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best colored pencils brands in New Zealand?”
Asked ChatGPT
“What's the best colored pencils brand in New Zealand for art and colouring?”
Searched Google, AI Overview
“best coloured pencils”
Searched Google, AI Overview
“artist coloured pencils”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.
Is Prismacolor or Staedtler more popular in search?
This chart shows how often people search Google for Prismacolor and Staedtler by name. Each line represents a brand's share of searches for all five coloured pencil brands we track, month by month, from searches in New Zealand.
Share of searches by month for Staedtler, Prismacolor. The figures are in the table below the chart.
View monthly share of searches table
| Month | Staedtler | Faber-Castell | Prismacolor | Derwent | Crayola |
|---|---|---|---|---|---|
| Nov 2025 | 22% | 26% | 26% | 14% | 12% |
| Dec 2025 | 22.2% | 29.6% | 27.8% | 10.2% | 10.2% |
| Jan 2026 | 38.8% | 23.1% | 20% | 6.9% | 11.3% |
| Feb 2026 | 25.2% | 23.3% | 27.2% | 13.6% | 10.7% |
| Mar 2026 | 22.3% | 25.5% | 29.8% | 14.9% | 7.4% |
| Apr 2026 | 20.2% | 23.2% | 26.3% | 14.1% | 16.2% |
| May 2026 | 19.7% | 21.3% | 24.6% | 9% | 25.4% |
| Jun 2026 | 18.1% | 19.4% | 20.8% | 9.7% | 31.9% |
| Jul 2026 | 22.6% | 22.6% | 20.9% | 9.6% | 24.3% |
| Aug 2026 | 20% | 22.9% | 21.4% | 10% | 25.7% |
| Sep 2026 | 26.6% | 25.8% | 25.8% | 11.3% | 10.5% |
| Oct 2026 | 30.8% | 26.3% | 24.1% | 10.5% | 8.3% |
Staedtler and Prismacolor sell other things too, so only their searches that name this product count here, like “staedtler pencils”.
How has branded search for Prismacolor and Staedtler changed in New Zealand over the last 12 months?
3 findings
- The lead changed hands 5 times in the 12 months ending October 2026: Staedtler took it in January 2026, Prismacolor took it in February 2026, Staedtler took it in July 2026, Prismacolor took it in August 2026, Staedtler took it in September 2026.
- Across the 12 months ending October 2026, Prismacolor’s share of searches among coloured pencil brands in New Zealand moved from 26% to 24.1%, and its estimated monthly branded searches moved from 260 to 320.
- Across the 12 months ending October 2026, Staedtler’s share of searches among coloured pencil brands in New Zealand moved from 22% to 30.8%, and its estimated monthly branded searches moved from 220 to 410.
How did search popularity change for New Zealand coloured pencil brands in October 2026?
2 changes
In October 2026, Staedtler gained share of searches among coloured pencil brands in New Zealand, from 26.6% to 30.8%.
In October 2026, Prismacolor lost share of searches among coloured pencil brands in New Zealand, from 25.8% to 24.1%.
How are Prismacolor’s and Staedtler’s branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using Prismacolor’s and Staedtler’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Prismacolor
2 branded search terms
- prismacolor coloured pencils
- prismacolor pencils
Staedtler
2 branded search terms
- staedtler coloured pencils
- staedtler pencils
Other head-to-heads among coloured pencil brands
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