Brandwave

Pet Doctors vs VetPartners:Which is more popular?

In September 2026, Pet Doctors had more branded searches than VetPartners among vet clinic networks in New Zealand. Pet Doctors had about 3,540 branded searches, while VetPartners had 40. Pet Doctors made up 52.1% of all vet clinic network searches we track, and VetPartners accounted for 0.59%. When we asked ChatGPT and Google AI Overviews about vet clinic networks, VetPartners appeared in all three answers and Pet Doctors in one. VetPartners was mentioned before Pet Doctors in every answer.

Among vet clinic networks in New Zealand in September 2026

Who do people search for more?

Pet Doctors, about 89 searches for every 1 for VetPartners

Pet Doctors 3.5K searchesVetPartners 40 searches

Who does AI mention more?

VetPartners, mentioned in every answer we collected

VetPartners in 3 of 3Pet Doctors in 1 of 3

Who does AI recommend more?

VetPartners, named ahead of Pet Doctors in every answer

VetPartners first in 3Pet Doctors never first

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Top vet clinic networks in ChatGPT and Google AI Overviews

In three ChatGPT questions, VetPartners appeared in all three answers. Pet Doctors was mentioned in one out of three: in one of the three ChatGPT answers. VetPartners was listed before Pet Doctors in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. VetPartners1st
  2. Animates Vetcare2nd
  3. Best for Pet3rd
  4. Pet Doctors4th
  5. CareVets5th
  6. VetEnt–
  7. Vet Services Hawkes Bay–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

See every answer about vet clinic networks

3 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Pet Doctors or VetPartners more popular in search?

This chart shows how often people search Google for Pet Doctors and VetPartners by name. Each line represents a brand's share of searches for all seven vet clinic networks we track, month by month, from searches in New Zealand.

Pet Doctors and VetPartners among vet clinic networks in New Zealand, by month

Share of searches by month for Pet Doctors, VetPartners. The figures are in the table below the chart.

View monthly share of searches table
MonthPet DoctorsBest for PetCareVetsAnimates VetcareVetEntVet Services Hawkes BayVetPartners
Oct 202552.4%18.2%10.6%9.4%5.5%2.9%0.98%
Nov 202552.4%17.9%10.5%10.3%5.4%2.3%1.2%
Dec 202553.8%19.4%11.3%9.2%3.9%1.7%0.61%
Jan 202653.3%19%10.5%10%4.6%2%0.59%
Feb 202652.4%17.8%12.2%9.6%4.4%2.9%0.69%
Mar 202657.1%16.2%10%9.5%4.9%1.7%0.62%
Apr 202655.5%16.5%11.8%9.8%4.1%1.8%0.63%
May 202654.1%18%12.9%9.3%2.9%1.9%0.97%
Jun 202651.6%18.3%13.1%9.7%3.7%3%0.56%
Jul 202653.2%18.7%12.2%10.1%3%2%0.72%
Aug 202652.8%18.6%12.7%9.9%3.7%1.6%0.72%
Sep 202652.1%19.1%14.4%9.1%3.1%1.6%0.59%

How has the Pet Doctors and VetPartners comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand vet clinic networks in September 2026?

2 changes

  1. In September 2026, Pet Doctors lost share of searches among vet clinic networks in New Zealand, from 52.8% to 52.1%.

  2. Estimated monthly branded searches for VetPartners in New Zealand fell 42.9% over 12 measured months, from 70 to 40 in September 2026.

How are branded searches counted?

9 search terms

Brandwave collects information about searches that people make online using Pet Doctors’ and VetPartners’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Pet Doctors

8 branded search terms

  • gardens pet doctors
  • pet doctors
  • pet doctors botany
  • pet doctors gardens
  • pet doctors hillcrest
  • pet doctors tristram
  • petdoctors
  • tristram pet doctors

VetPartners

1 branded search term

  • vetpartners

How the Brand Demand Index is measured

Other head-to-heads among vet clinic networks

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