Brandwave

Penrite vs Valvoline:Which is more popular by branded search in New Zealand?

In August 2026, Penrite had more branded searches than Valvoline among motor oil brands in New Zealand. Penrite was estimated to have 6.1K branded searches compared to Valvoline’s 1.4K, and held a 43% Share of Search versus Valvoline’s 10.2%.

Share of Search among motor oil brands in New Zealand in August 2026Which is more popular in search, Penrite or Valvoline?
Penrite43%6.1K searches
vs
Valvoline10.2%1.4K searches

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Which is more popular in search, Penrite or Valvoline?

Compare the engine oil brands New Zealand drivers and workshops use. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Penrite and Valvoline among motor oil brands in New Zealand, by month

Share of Search by month for Penrite, Valvoline. The figures are in the table below the chart.

View monthly share of search table
MonthPenriteCastrolValvolineMobil 1NulonShell Helix
Oct 202547.1%31.1%10.3%4.9%5.8%0.77%
Nov 202541.2%34.9%11.7%5.8%5.3%1.1%
Dec 202543.7%34.3%11.2%5.1%4.5%1.2%
Jan 202642.5%34.2%11.5%4.9%5.4%1.5%
Feb 202640.6%33.1%12.7%7.9%4.5%1.1%
Mar 202637.5%34.5%12.3%11%3.5%1.2%
Apr 202644.8%29.8%11.6%9.8%3.2%0.96%
May 202637.1%30.9%10.7%16.2%4.2%0.94%
Jun 202635.1%32.4%10.6%17.5%3.3%0.98%
Jul 202639.6%32.3%10.7%11.2%5.2%0.98%
Aug 202643%33.7%10.2%7.1%5%1.1%
Sep 2026——————

How has the Penrite and Valvoline comparison changed over the last 12 months?

  • Penrite was ahead of Valvoline in every measured month of the 11 months ending August 2026.
  • Across the 11 months ending August 2026, Penrite’s estimated Share of Search among motor oil brands in New Zealand moved from 47.1% to 43%, and its estimated monthly branded searches held steady at 6.1K.
  • Across the 11 months ending August 2026, Valvoline’s estimated Share of Search among motor oil brands in New Zealand moved from 10.3% to 10.2%, and its estimated monthly branded searches moved from 1.3K to 1.4K.

How did search popularity change for New Zealand motor oil brands in August 2026?

  1. In August 2026, Penrite gained estimated Share of Search among motor oil brands in New Zealand, from 39.6% to 43%.

  2. In August 2026, Valvoline lost estimated Share of Search among motor oil brands in New Zealand, from 10.7% to 10.2%.

How each brand is measured

Brandwave collects information about searches that people make online using Penrite’s and Valvoline’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Penrite

24 branded search terms

  • penrite
  • penrite 0w20
  • penrite 10w40
  • penrite 10w40 full synthetic
  • penrite 10w50
  • penrite 15w40
  • penrite 20w60
  • penrite 5w30
  • penrite 5w30 full synthetic
  • penrite 5w40
  • penrite atf
  • penrite atf fs
  • penrite atf lv
  • penrite coolant
  • penrite engine oil
  • penrite enviro 5w 30
  • penrite hpr 5
  • penrite hpr 5 5w 40
  • penrite motor oil
  • penrite near me
  • penrite nz
  • penrite oil
  • penrite online
  • penrite racing

Valvoline

15 branded search terms

  • valvoline
  • valvoline 2 cycle oil
  • valvoline 2 stroke outboard oil
  • valvoline 5w30
  • valvoline 5w30 full synthetic
  • valvoline atf
  • valvoline car oil
  • valvoline com
  • valvoline maxlife atf
  • valvoline maxlife multi vehicle atf
  • valvoline near me
  • valvoline nz
  • valvoline oil
  • valvoline online
  • valvoline vr1

How the Brand Demand Index is measured

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