Brandwave

Paris Butter vs Sidart:Which is more popular in New Zealand?

In October 2026, Paris Butter had more branded searches than Sidart among Auckland destination restaurants in New Zealand. Paris Butter had about 8,100 branded searches, while Sidart had 150. Paris Butter made up 8.2% of all Auckland destination restaurant searches we track, and Sidart accounted for 0.15%. When we asked ChatGPT and Google AI Overviews about Auckland destination restaurants, Paris Butter appeared in all three answers and Sidart in none.

Among Auckland destination restaurants in New Zealand in October 2026

Who do people search for more?

Paris Butter, about 54 searches for every 1 for Sidart

Paris Butter 8.1K searchesSidart 150 searches

Who does AI mention more?

Paris Butter, mentioned in every answer we collected

Paris Butter in 3 of 3Sidart in 0 of 3

Who does AI recommend more?

Paris Butter, the only one of the two named

Paris Butter first in 2Sidart never named

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Top Auckland destination restaurants in ChatGPT and Google AI Overviews

In three ChatGPT questions, Paris Butter appeared in all three answers. Sidart did not appear in any of the three answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Paris Butter1st
  2. Tala1st
  3. Ahi3rd
  4. Amano–
  5. Cassia–
  6. Kingi–
  7. Sidart–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Paris Butter3 of 3Named in 3 of 3 ChatGPT answers
  • Ahi3 of 3Named in 3 of 3 ChatGPT answers
  • Tala3 of 3Named in 3 of 3 ChatGPT answers
  • Cassia1 of 3Named in 1 of 3 ChatGPT answers
  • Amano0 of 3Named in 0 of 3 ChatGPT answers
  • Kingi0 of 3Named in 0 of 3 ChatGPT answers
  • Sidart0 of 3Named in 0 of 3 ChatGPT answers

See every answer about Auckland destination restaurants

3 answers
  • Asked ChatGPT

    “Which destination restaurant should I go to in Auckland, New Zealand?”

    1. 1Tala
    2. 2Paris Butter
    3. 3Ahi
  • Asked ChatGPT

    “What are the best destination restaurants in Auckland, New Zealand?”

    1. 1Paris Butter
    2. 2Ahi
    3. 3Cassia
    4. 4Tala
  • Asked ChatGPT

    “What's the best destination restaurant in Auckland, New Zealand for special occasion dinner?”

    1. 1Paris Butter
    2. 2Tala
    3. 3Ahi
  • Searched Google, AI Overview

    “best restaurants auckland”

    Google showed no AI Overview for this search.

  • Searched Google, AI Overview

    “fine dining auckland”

    Google showed no AI Overview for this search.

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.

Is Paris Butter or Sidart more popular in search?

This chart shows how often people search Google for Paris Butter and Sidart by name. Each line represents a brand's share of searches for all seven Auckland destination restaurants we track, month by month, from searches in New Zealand.

Paris Butter and Sidart among Auckland destination restaurants in New Zealand, by month

Share of searches by month for Paris Butter, Sidart. The figures are in the table below the chart.

View monthly share of searches table
MonthAmanoCassiaParis ButterAhiKingiTalaSidart
Nov 202570.1%8.3%7.9%10%1.9%1.1%0.73%
Dec 202572.6%8.6%8.3%7.2%2.1%0.49%0.72%
Jan 202674.9%7.4%8.6%5.7%2.1%0.62%0.67%
Feb 202676.5%9.3%7.1%4.5%1.6%0.52%0.55%
Mar 202677.7%7.8%7.4%3.7%1.7%1.1%0.55%
Apr 202676.3%7.5%8.7%4.5%1.9%0.63%0.54%
May 202674.6%8.9%8.5%4.5%2.1%0.5%0.95%
Jun 202652.7%6.5%24.4%9.7%1.5%4.8%0.44%
Jul 202661.8%5.1%19.2%8.9%1.8%3.1%0.3%
Aug 202666.8%6.8%11.3%8.6%3.3%2.7%0.31%
Sep 202667.4%12.2%9.4%6.8%1.9%2.2%0.21%
Oct 202670.5%10.5%8.2%7.3%1.6%1.6%0.15%

How has branded search for Paris Butter and Sidart changed in New Zealand over the last 12 months?

3 findings

How did search popularity change for New Zealand Auckland destination restaurants in October 2026?

2 changes
  1. In October 2026, Paris Butter lost share of searches among Auckland destination restaurants in New Zealand, from 9.4% to 8.2%.

  2. Estimated monthly branded searches for Sidart in New Zealand fell 75.4% over 12 measured months, from 610 to 150 in October 2026.

How are Paris Butter’s and Sidart’s branded searches counted?

5 search terms

Brandwave collects information about searches that people make online using Paris Butter’s and Sidart’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Paris Butter

1 branded search term

  • paris butter

Sidart

4 branded search terms

  • sidart
  • sidart booking
  • sidart fine dining
  • sidart menu

How the Brand Demand Index is measured

Other head-to-heads among Auckland destination restaurants

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