Otago Polytechnic vs Unitec:Which is more popular by branded search in New Zealand?
In August 2026, Unitec had more branded searches than Otago Polytechnic among polytechnics in New Zealand. Unitec was estimated to have 19.2K branded searches compared to Otago Polytechnic’s 15.6K, and held a 12.4% Share of Search versus Otago Polytechnic’s 10.1%.
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Which is more popular in search, Otago Polytechnic or Unitec?
Compare New Zealand polytechnics and institutes of technology offering vocational and applied study. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Unitec, Otago Polytechnic. The figures are in the table below the chart.
View monthly share of search table
| Month | Open Polytechnic | Unitec | Otago Polytechnic | Wintec | Ara Institute of Canterbury | Toi Ohomai | Whitireia | UCOL | Manukau Institute of Technology | SIT | NMIT | EIT | WelTec | NorthTec |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 28.5% | 12.3% | 10% | 8.2% | 6.9% | 6.3% | 6.5% | 3.9% | 4.4% | 3.3% | 2.6% | 2.6% | 2.6% | 1.9% |
| Nov 2025 | 31.2% | 12.9% | 9% | 8.8% | 6.7% | 6.5% | 5.3% | 3.5% | 4% | 3.5% | 2.3% | 2.3% | 2.2% | 1.8% |
| Dec 2025 | 36.1% | 12.7% | 8.5% | 7.5% | 5.6% | 6.2% | 2.9% | 4.1% | 3.8% | 4.2% | 2.2% | 2.7% | 2% | 1.5% |
| Jan 2026 | 32.4% | 11.3% | 9.4% | 8.4% | 6.2% | 6.8% | 2.8% | 4.5% | 4.2% | 4.5% | 2.4% | 3% | 2.3% | 1.8% |
| Feb 2026 | 26.1% | 13.2% | 9.1% | 9.3% | 7.8% | 7.8% | 4.9% | 4.5% | 4.1% | 2.9% | 2.9% | 2.8% | 2.6% | 1.9% |
| Mar 2026 | 26.1% | 13.3% | 11.1% | 7.7% | 8.3% | 8% | 5.9% | 3.6% | 4% | 2.9% | 2.4% | 2.3% | 2.4% | 1.8% |
| Apr 2026 | 33.2% | 11.8% | 9.7% | 8.3% | 7.5% | 6% | 5.1% | 3.2% | 3.6% | 3.2% | 2.1% | 2.4% | 2.2% | 1.8% |
| May 2026 | 28.4% | 12.3% | 10.2% | 10.2% | 7.5% | 7.3% | 5.2% | 3.4% | 3.7% | 3.3% | 2.1% | 2.6% | 2% | 1.6% |
| Jun 2026 | 29% | 12.6% | 10.2% | 8.6% | 7.3% | 7.4% | 4.8% | 3.5% | 3.7% | 4.1% | 2.6% | 2.2% | 2.3% | 1.7% |
| Jul 2026 | 28% | 14.6% | 9.9% | 8.4% | 7.9% | 6.2% | 4.7% | 3.9% | 4.4% | 3.2% | 2.1% | 2.6% | 2.4% | 1.7% |
| Aug 2026 | 28.2% | 12.4% | 10.1% | 8.4% | 7.9% | 7.5% | 5% | 4% | 3.6% | 3.2% | 2.6% | 2.5% | 2.5% | 2% |
| Sep 2026 | — | — | — | — | — | — | — | — | — | — | — | — | — | — |
How has the Otago Polytechnic and Unitec comparison changed over the last 12 months?
3 findings
- Unitec was ahead of Otago Polytechnic in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Otago Polytechnic’s estimated Share of Search among polytechnics in New Zealand moved from 10% to 10.1%, and its estimated monthly branded searches moved from 15.5K to 15.6K.
- Across the 11 months ending August 2026, Unitec’s estimated Share of Search among polytechnics in New Zealand moved from 12.3% to 12.4%, and its estimated monthly branded searches held steady at 19.2K.
How did search popularity change for New Zealand polytechnics in August 2026?
1 change
In August 2026, Unitec lost estimated Share of Search among polytechnics in New Zealand, from 14.6% to 12.4%.
How each brand is measured
Brandwave collects information about searches that people make online using Otago Polytechnic’s and Unitec’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Otago Polytechnic
12 branded search terms
- nursing otago polytechnic
- occupational therapy otago polytechnic
- op ac nz
- otago poly
- otago poly tech
- otago polytechnic address
- otago polytechnic courses
- otago polytechnic hairdressing
- otago polytechnic nursing
- otago polytechnic online
- otago polytechnic open day
- otago polytechnic student village
Unitec
13 branded search terms
- unitec
- unitec ac nz
- unitec courses
- unitec enrol
- unitec gym
- unitec library hours
- unitec near me
- unitec nz
- unitec online
- unitec sports centre
- unitec student portal
- unitec study
- unitec website
Put your own brand in this comparison
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