Brandwave

Otago Polytechnic vs UCOL:Which is more popular by branded search in New Zealand?

In August 2026, Otago Polytechnic had more branded searches than UCOL among polytechnics in New Zealand. Otago Polytechnic was estimated to have 15.6K branded searches compared to UCOL’s 6.3K, and held a 10.1% Share of Search versus UCOL’s 4%.

Share of Search among polytechnics in New Zealand in August 2026Which is more popular in search, Otago Polytechnic or UCOL?
Otago Polytechnic10.1%15.6K searches
vs
UCOL4%6.3K searches

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Which is more popular in search, Otago Polytechnic or UCOL?

Compare New Zealand polytechnics and institutes of technology offering vocational and applied study. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Otago Polytechnic and UCOL among polytechnics in New Zealand, by month

Share of Search by month for Otago Polytechnic, UCOL. The figures are in the table below the chart.

View monthly share of search table
MonthOpen PolytechnicUnitecOtago PolytechnicWintecAra Institute of CanterburyToi OhomaiWhitireiaUCOLManukau Institute of TechnologySITNMITEITWelTecNorthTec
Oct 202528.5%12.3%10%8.2%6.9%6.3%6.5%3.9%4.4%3.3%2.6%2.6%2.6%1.9%
Nov 202531.2%12.9%9%8.8%6.7%6.5%5.3%3.5%4%3.5%2.3%2.3%2.2%1.8%
Dec 202536.1%12.7%8.5%7.5%5.6%6.2%2.9%4.1%3.8%4.2%2.2%2.7%2%1.5%
Jan 202632.4%11.3%9.4%8.4%6.2%6.8%2.8%4.5%4.2%4.5%2.4%3%2.3%1.8%
Feb 202626.1%13.2%9.1%9.3%7.8%7.8%4.9%4.5%4.1%2.9%2.9%2.8%2.6%1.9%
Mar 202626.1%13.3%11.1%7.7%8.3%8%5.9%3.6%4%2.9%2.4%2.3%2.4%1.8%
Apr 202633.2%11.8%9.7%8.3%7.5%6%5.1%3.2%3.6%3.2%2.1%2.4%2.2%1.8%
May 202628.4%12.3%10.2%10.2%7.5%7.3%5.2%3.4%3.7%3.3%2.1%2.6%2%1.6%
Jun 202629%12.6%10.2%8.6%7.3%7.4%4.8%3.5%3.7%4.1%2.6%2.2%2.3%1.7%
Jul 202628%14.6%9.9%8.4%7.9%6.2%4.7%3.9%4.4%3.2%2.1%2.6%2.4%1.7%
Aug 202628.2%12.4%10.1%8.4%7.9%7.5%5%4%3.6%3.2%2.6%2.5%2.5%2%
Sep 2026——————————————

How has the Otago Polytechnic and UCOL comparison changed over the last 12 months?

  • Otago Polytechnic was ahead of UCOL in every measured month of the 11 months ending August 2026.
  • Across the 11 months ending August 2026, Otago Polytechnic’s estimated Share of Search among polytechnics in New Zealand moved from 10% to 10.1%, and its estimated monthly branded searches moved from 15.5K to 15.6K.
  • Across the 11 months ending August 2026, UCOL’s estimated Share of Search among polytechnics in New Zealand moved from 3.9% to 4%, and its estimated monthly branded searches moved from 6K to 6.3K.

How did search popularity change for New Zealand polytechnics in August 2026?

  1. UCOL’s estimated Share of Search among polytechnics in New Zealand has gained ground for 3 months in a row, from 3.4% to 4% in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using Otago Polytechnic’s and UCOL’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Otago Polytechnic

12 branded search terms

  • nursing otago polytechnic
  • occupational therapy otago polytechnic
  • op ac nz
  • otago poly
  • otago poly tech
  • otago polytechnic address
  • otago polytechnic courses
  • otago polytechnic hairdressing
  • otago polytechnic nursing
  • otago polytechnic online
  • otago polytechnic open day
  • otago polytechnic student village

UCOL

6 branded search terms

  • ucol
  • ucol ac nz
  • ucol courses
  • ucol near me
  • ucol nz
  • ucol online

How the Brand Demand Index is measured

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