Otago Museum vs Toitū Otago Settlers Museum:Which is more popular by branded search in New Zealand?
In August 2026, Otago Museum had more branded searches than Toitū Otago Settlers Museum among museums in New Zealand. Otago Museum was estimated to have 8.4K branded searches compared to Toitū Otago Settlers Museum’s 5.7K, and held a 4.5% Share of Search versus Toitū Otago Settlers Museum’s 3.1%.
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Which is more popular in search, Otago Museum or Toitū Otago Settlers Museum?
Compare the museums New Zealanders and visitors visit. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Otago Museum, Toitū Otago Settlers Museum. The figures are in the table below the chart.
View monthly share of search table
| Month | Auckland Museum | Te Papa | MOTAT | Canterbury Museum | Otago Museum | Toitū Otago Settlers Museum |
|---|---|---|---|---|---|---|
| Oct 2025 | 40.3% | 28.9% | 15.4% | 7.1% | 4.5% | 3.7% |
| Nov 2025 | 38% | 31.6% | 14.5% | 7.1% | 4.3% | 4.4% |
| Dec 2025 | 39.2% | 28.3% | 19% | 6% | 3.9% | 3.5% |
| Jan 2026 | 42.2% | 29% | 12.9% | 7.5% | 4.8% | 3.6% |
| Feb 2026 | 38.3% | 32.3% | 10.7% | 8.9% | 5.5% | 4.4% |
| Mar 2026 | 39.9% | 33.3% | 11.2% | 7.5% | 4.2% | 3.8% |
| Apr 2026 | 40.8% | 29% | 15.4% | 7% | 4.8% | 3% |
| May 2026 | 39.8% | 28.9% | 15.8% | 7% | 4.9% | 3.6% |
| Jun 2026 | 39.9% | 27.9% | 18.1% | 6.8% | 4.2% | 3.1% |
| Jul 2026 | 43.1% | 28.5% | 16.2% | 5% | 4.5% | 2.6% |
| Aug 2026 | 45.4% | 27.3% | 14.2% | 5.5% | 4.5% | 3.1% |
| Sep 2026 | — | — | — | — | — | — |
How has the Otago Museum and Toitū Otago Settlers Museum comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 11 months ending August 2026: Toitū Otago Settlers Museum took it in November 2025, Otago Museum took it in December 2025.
- Across the 11 months ending August 2026, Otago Museum’s estimated Share of Search among museums in New Zealand held steady at 4.5%, and its estimated monthly branded searches moved from 9.7K to 8.4K.
- Across the 11 months ending August 2026, Toitū Otago Settlers Museum’s estimated Share of Search among museums in New Zealand moved from 3.7% to 3.1%, and its estimated monthly branded searches moved from 8K to 5.7K.
How did search popularity change for New Zealand museums in August 2026?
2 changes
Estimated monthly branded searches for Toitū Otago Settlers Museum in New Zealand fell 27.8% over 11 measured months, from 8K to 5.7K in August 2026.
Estimated monthly branded searches for Otago Museum in New Zealand fell 13% over 11 measured months, from 9.7K to 8.4K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Otago Museum’s and Toitū Otago Settlers Museum’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Otago Museum
10 branded search terms
- otago museum
- otago museum butterflies
- otago museum events
- otago museum hours
- otago museum planetarium
- otago museum shop
- otago museum tickets
- otago museum venues
- otagomuseum
- tuhura otago museum
Toitū Otago Settlers Museum
3 branded search terms
- toitu
- toitu dunedin
- toitu museum dunedin
Put your own brand in this comparison
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