OptiSigns vs ScreenCloud:Which is more popular by branded search in New Zealand?
In August 2026, OptiSigns had more branded searches than ScreenCloud among digital signage software in New Zealand. OptiSigns was estimated to have 80 branded searches compared to ScreenCloud’s 60, and held a 15.7% Share of Search versus ScreenCloud’s 11.8%.
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Which is more popular in search, OptiSigns or ScreenCloud?
Compare the digital signage software New Zealand retailers, offices and venues run screens with. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for OptiSigns, ScreenCloud. The figures are in the table below the chart.
View monthly share of search table
| Month | Yodeck | OptiSigns | ScreenCloud | Rise Vision |
|---|---|---|---|---|
| Oct 2025 | 59.2% | 20.4% | 14.3% | 6.1% |
| Nov 2025 | 63.5% | 19.2% | 13.5% | 3.8% |
| Dec 2025 | 55% | 20% | 20% | 5% |
| Jan 2026 | 60.4% | 18.8% | 14.6% | 6.3% |
| Feb 2026 | 58.3% | 18.8% | 18.8% | 4.2% |
| Mar 2026 | 51.9% | 18.5% | 22.2% | 7.4% |
| Apr 2026 | 53.5% | 18.6% | 23.3% | 4.7% |
| May 2026 | 54.7% | 22.6% | 15.1% | 7.5% |
| Jun 2026 | 50.9% | 30.9% | 14.5% | 3.6% |
| Jul 2026 | 64.2% | 18.9% | 15.1% | 1.9% |
| Aug 2026 | 66.7% | 15.7% | 11.8% | 5.9% |
| Sep 2026 | — | — | — | — |
How has the OptiSigns and ScreenCloud comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 11 months ending August 2026: ScreenCloud took it in March 2026, OptiSigns took it in May 2026.
- Across the 11 months ending August 2026, OptiSigns’ estimated Share of Search among digital signage software in New Zealand moved from 20.4% to 15.7%, and its estimated monthly branded searches moved from 100 to 80.
- Across the 11 months ending August 2026, ScreenCloud’s estimated Share of Search among digital signage software in New Zealand moved from 14.3% to 11.8%, and its estimated monthly branded searches moved from 70 to 60.
How did search popularity change for New Zealand digital signage software in August 2026?
2 changes
In August 2026, ScreenCloud lost estimated Share of Search among digital signage software in New Zealand, from 15.1% to 11.8%.

In August 2026, OptiSigns lost estimated Share of Search among digital signage software in New Zealand, from 18.9% to 15.7%.
How each brand is measured
Brandwave collects information about searches that people make online using OptiSigns’ and ScreenCloud’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
OptiSigns
3 branded search terms
- optisigns
- optisigns com
- optisigns digital signage
ScreenCloud
2 branded search terms
- screencloud
- screencloud digital signage

Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.