Open Polytechnic vs SIT:Which is more popular by branded search in New Zealand?
In August 2026, Open Polytechnic had more branded searches than SIT among polytechnics in New Zealand. Open Polytechnic was estimated to have 43.6K branded searches compared to SIT’s 5K, and held a 28.2% Share of Search versus SIT’s 3.2%.
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Which is more popular in search, Open Polytechnic or SIT?
Compare New Zealand polytechnics and institutes of technology offering vocational and applied study. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Open Polytechnic, SIT. The figures are in the table below the chart.
View monthly share of search table
| Month | Open Polytechnic | Unitec | Otago Polytechnic | Wintec | Ara Institute of Canterbury | Toi Ohomai | Whitireia | UCOL | Manukau Institute of Technology | SIT | NMIT | EIT | WelTec | NorthTec |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 28.5% | 12.3% | 10% | 8.2% | 6.9% | 6.3% | 6.5% | 3.9% | 4.4% | 3.3% | 2.6% | 2.6% | 2.6% | 1.9% |
| Nov 2025 | 31.2% | 12.9% | 9% | 8.8% | 6.7% | 6.5% | 5.3% | 3.5% | 4% | 3.5% | 2.3% | 2.3% | 2.2% | 1.8% |
| Dec 2025 | 36.1% | 12.7% | 8.5% | 7.5% | 5.6% | 6.2% | 2.9% | 4.1% | 3.8% | 4.2% | 2.2% | 2.7% | 2% | 1.5% |
| Jan 2026 | 32.4% | 11.3% | 9.4% | 8.4% | 6.2% | 6.8% | 2.8% | 4.5% | 4.2% | 4.5% | 2.4% | 3% | 2.3% | 1.8% |
| Feb 2026 | 26.1% | 13.2% | 9.1% | 9.3% | 7.8% | 7.8% | 4.9% | 4.5% | 4.1% | 2.9% | 2.9% | 2.8% | 2.6% | 1.9% |
| Mar 2026 | 26.1% | 13.3% | 11.1% | 7.7% | 8.3% | 8% | 5.9% | 3.6% | 4% | 2.9% | 2.4% | 2.3% | 2.4% | 1.8% |
| Apr 2026 | 33.2% | 11.8% | 9.7% | 8.3% | 7.5% | 6% | 5.1% | 3.2% | 3.6% | 3.2% | 2.1% | 2.4% | 2.2% | 1.8% |
| May 2026 | 28.4% | 12.3% | 10.2% | 10.2% | 7.5% | 7.3% | 5.2% | 3.4% | 3.7% | 3.3% | 2.1% | 2.6% | 2% | 1.6% |
| Jun 2026 | 29% | 12.6% | 10.2% | 8.6% | 7.3% | 7.4% | 4.8% | 3.5% | 3.7% | 4.1% | 2.6% | 2.2% | 2.3% | 1.7% |
| Jul 2026 | 28% | 14.6% | 9.9% | 8.4% | 7.9% | 6.2% | 4.7% | 3.9% | 4.4% | 3.2% | 2.1% | 2.6% | 2.4% | 1.7% |
| Aug 2026 | 28.2% | 12.4% | 10.1% | 8.4% | 7.9% | 7.5% | 5% | 4% | 3.6% | 3.2% | 2.6% | 2.5% | 2.5% | 2% |
| Sep 2026 | — | — | — | — | — | — | — | — | — | — | — | — | — | — |
How has the Open Polytechnic and SIT comparison changed over the last 12 months?
3 findings
- Open Polytechnic was ahead of SIT in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Open Polytechnic’s estimated Share of Search among polytechnics in New Zealand moved from 28.5% to 28.2%, and its estimated monthly branded searches moved from 44.3K to 43.6K.
- Across the 11 months ending August 2026, SIT’s estimated Share of Search among polytechnics in New Zealand moved from 3.3% to 3.2%, and its estimated monthly branded searches moved from 5.1K to 5K.
How did search popularity change for New Zealand polytechnics in August 2026?
0 changes
Neither Open Polytechnic nor SIT moved beyond provider rounding among polytechnics in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Open Polytechnic’s and SIT’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Open Polytechnic
26 branded search terms
- contact open polytechnic
- iqualify open polytechnic
- my open polytechnic
- open polytechnic
- open polytechnic accounting
- open polytechnic address
- open polytechnic contact
- open polytechnic courses
- open polytechnic ece
- open polytechnic enrol
- open polytechnic enrolment
- open polytechnic horticulture
- open polytechnic iqualify
- open polytechnic legal executive
- open polytechnic lower hutt
- open polytechnic near me
- open polytechnic online
- open polytechnic psychology
- open polytechnic real estate
- open polytechnic reviews
- open polytechnic social work
- openpolytechnic
- openpolytechnic ac nz
- openpolytechnic courses
- real estate open polytechnic
- the open polytechnic
SIT
5 branded search terms
- sit courses
- sit enrol
- sit invercargill
- sit invercargill courses
- sit study
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