Brandwave

On Point Print vs Print Guys:Which is more popular in New Zealand?

In October 2026, Print Guys had more branded searches than On Point Print among Auckland printing companies in New Zealand. Print Guys had about 210 branded searches, while On Point Print had 170. Print Guys made up 8.9% of all Auckland printing company searches we track, and On Point Print accounted for 7.2%. When we asked ChatGPT and Google AI Overviews about Auckland printing companies, Print Guys appeared in two of the four answers and On Point Print in none.

Among Auckland printing companies in New Zealand in October 2026

Who do people search for more?

Print Guys, about 24% more searches than On Point Print

Print Guys 210 searchesOn Point Print 170 searches

Who does AI mention more?

Print Guys, mentioned in 2 of 4 answers, On Point Print in 0

Print Guys in 2 of 4On Point Print in 0 of 4

Who does AI recommend more?

Print Guys, the only one of the two named

Print Guys first in 2On Point Print never named

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Top Auckland printing companies in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Print Guys was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. On Point Print did not appear in any of the four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. The Print Company1st
  2. 5 Digital2nd
  3. Print Guys2nd
  4. Alpine Print4th
  5. On Point Print–
  6. Alliance Print–
  7. Haysom–
  8. Longley Print–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • The Print Company3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Alpine Print2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • 5 Digital2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Print Guys2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • On Point Print0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Alliance Print0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Haysom0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Longley Print0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about Auckland printing companies

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Is On Point Print or Print Guys more popular in search?

This chart shows how often people search Google for On Point Print and Print Guys by name. Each line represents a brand's share of searches for all eight Auckland printing companies we track, month by month, from searches in New Zealand.

On Point Print and Print Guys among Auckland printing companies in New Zealand, by month

Share of searches by month for Print Guys, On Point Print. The figures are in the table below the chart.

View monthly share of searches table
MonthThe Print CompanyAlpine Print5 DigitalPrint GuysOn Point PrintAlliance PrintHaysomLongley Print
Nov 202534.1%22.9%10.1%10.1%10.1%5.4%4.7%2.7%
Dec 202531.2%25.9%11.1%9%9%7.4%4.2%2.1%
Jan 202643.1%19.2%10.2%10.2%6.6%4.2%4.2%2.4%
Feb 202640.4%22.5%9.6%7.8%6.4%6.4%4.6%2.3%
Mar 202639.6%21.6%9.5%7.7%7.7%7.7%4.5%1.8%
Apr 202637.9%20.5%13.7%7.4%7.4%6.3%4.7%2.1%
May 202638.1%25.5%11.3%6.1%6.1%6.1%5.2%1.7%
Jun 202639.8%26.7%9.5%5%7.7%5%4.5%1.8%
Jul 202640.2%27.4%9.6%7.8%5%6.4%2.3%1.4%
Aug 202636.8%24.7%13.4%5.9%8.8%4.6%4.2%1.7%
Sep 202634.8%23.3%15.4%6.7%6.7%6.7%4.7%1.6%
Oct 202642.4%16.5%13.6%8.9%7.2%5.9%4.2%1.3%

How has branded search for On Point Print and Print Guys changed in New Zealand over the last 12 months?

3 findings

How did search popularity change for New Zealand Auckland printing companies in October 2026?

2 changes

  1. In October 2026, Print Guys overtook Alliance Print and On Point Print to rank 4th among Auckland printing companies in New Zealand, with 8.9% of the searches.

  2. Estimated monthly branded searches for On Point Print in New Zealand fell 34.6% over 12 measured months, from 260 to 170 in October 2026.

How are On Point Print’s and Print Guys’ branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using On Point Print’s and Print Guys’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

On Point Print

1 branded search term

  • on point print

Print Guys

1 branded search term

  • print guys

How the Brand Demand Index is measured

Other head-to-heads among Auckland printing companies

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