NZICC vs Tākina:Which is more popular by branded search in New Zealand?
In August 2026, NZICC had more branded searches than Tākina among convention and events centres in New Zealand. NZICC was estimated to have 25.9K branded searches compared to Tākina’s 3.2K, and held a 34.6% Share of Search versus Tākina’s 4.3%.
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Which is more popular in search, NZICC or Tākina?
Compare the convention and events centres New Zealand organisers book for conferences and expos. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for NZICC, Tākina. The figures are in the table below the chart.
View monthly share of search table
| Month | NZICC | Te Pae Christchurch | Due Drop Events Centre | Claudelands | Tākina | ASB Showgrounds |
|---|---|---|---|---|---|---|
| Oct 2025 | 5.3% | 31.4% | 30.4% | 11.6% | 7.8% | 13.5% |
| Nov 2025 | 7.9% | 20.3% | 54.1% | 9.1% | 4.6% | 3.9% |
| Dec 2025 | 10.8% | 38.9% | 20.4% | 12.3% | 12.5% | 5% |
| Jan 2026 | 11.9% | 36.2% | 24% | 11.3% | 11% | 5.7% |
| Feb 2026 | 30.1% | 22.1% | 22.1% | 10.2% | 9% | 6.5% |
| Mar 2026 | 26.9% | 26.3% | 25.3% | 12% | 4.5% | 5% |
| Apr 2026 | 45% | 14.5% | 19.7% | 8.3% | 3.7% | 8.8% |
| May 2026 | 26.4% | 21.9% | 31.8% | 12.7% | 5% | 2.3% |
| Jun 2026 | 27.5% | 26.7% | 25.8% | 11.1% | 6.1% | 2.8% |
| Jul 2026 | 32.2% | 16.2% | 26.9% | 12.8% | 8.4% | 3.5% |
| Aug 2026 | 34.6% | 23.4% | 19.8% | 15.3% | 4.3% | 2.5% |
| Sep 2026 | — | — | — | — | — | — |
How has the NZICC and Tākina comparison changed over the last 12 months?
3 findings
- The lead changed hands 3 times in the 11 months ending August 2026: NZICC took it in November 2025, Tākina took it in December 2025, NZICC took it in January 2026.
- Across the 11 months ending August 2026, NZICC’s estimated Share of Search among convention and events centres in New Zealand moved from 5.3% to 34.6%, and its estimated monthly branded searches moved from 2.6K to 25.9K.
- Across the 11 months ending August 2026, Tākina’s estimated Share of Search among convention and events centres in New Zealand moved from 7.8% to 4.3%, and its estimated monthly branded searches moved from 3.8K to 3.2K.
How did search popularity change for New Zealand convention and events centres in August 2026?
2 changes
In August 2026, NZICC gained estimated Share of Search among convention and events centres in New Zealand, from 32.2% to 34.6%.
In August 2026, Tākina lost estimated Share of Search among convention and events centres in New Zealand, from 8.4% to 4.3%.
How each brand is measured
Brandwave collects information about searches that people make online using NZICC’s and Tākina’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.