NorthTec vs Otago Polytechnic:Which is more popular by branded search in New Zealand?
In August 2026, Otago Polytechnic had more branded searches than NorthTec among polytechnics in New Zealand. Otago Polytechnic was estimated to have 15.6K branded searches compared to NorthTec’s 3K, and held a 10.1% Share of Search versus NorthTec’s 2%.
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Which is more popular in search, NorthTec or Otago Polytechnic?
Compare New Zealand polytechnics and institutes of technology offering vocational and applied study. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Otago Polytechnic, NorthTec. The figures are in the table below the chart.
View monthly share of search table
| Month | Open Polytechnic | Unitec | Otago Polytechnic | Wintec | Ara Institute of Canterbury | Toi Ohomai | Whitireia | UCOL | Manukau Institute of Technology | SIT | NMIT | EIT | WelTec | NorthTec |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 28.5% | 12.3% | 10% | 8.2% | 6.9% | 6.3% | 6.5% | 3.9% | 4.4% | 3.3% | 2.6% | 2.6% | 2.6% | 1.9% |
| Nov 2025 | 31.2% | 12.9% | 9% | 8.8% | 6.7% | 6.5% | 5.3% | 3.5% | 4% | 3.5% | 2.3% | 2.3% | 2.2% | 1.8% |
| Dec 2025 | 36.1% | 12.7% | 8.5% | 7.5% | 5.6% | 6.2% | 2.9% | 4.1% | 3.8% | 4.2% | 2.2% | 2.7% | 2% | 1.5% |
| Jan 2026 | 32.4% | 11.3% | 9.4% | 8.4% | 6.2% | 6.8% | 2.8% | 4.5% | 4.2% | 4.5% | 2.4% | 3% | 2.3% | 1.8% |
| Feb 2026 | 26.1% | 13.2% | 9.1% | 9.3% | 7.8% | 7.8% | 4.9% | 4.5% | 4.1% | 2.9% | 2.9% | 2.8% | 2.6% | 1.9% |
| Mar 2026 | 26.1% | 13.3% | 11.1% | 7.7% | 8.3% | 8% | 5.9% | 3.6% | 4% | 2.9% | 2.4% | 2.3% | 2.4% | 1.8% |
| Apr 2026 | 33.2% | 11.8% | 9.7% | 8.3% | 7.5% | 6% | 5.1% | 3.2% | 3.6% | 3.2% | 2.1% | 2.4% | 2.2% | 1.8% |
| May 2026 | 28.4% | 12.3% | 10.2% | 10.2% | 7.5% | 7.3% | 5.2% | 3.4% | 3.7% | 3.3% | 2.1% | 2.6% | 2% | 1.6% |
| Jun 2026 | 29% | 12.6% | 10.2% | 8.6% | 7.3% | 7.4% | 4.8% | 3.5% | 3.7% | 4.1% | 2.6% | 2.2% | 2.3% | 1.7% |
| Jul 2026 | 28% | 14.6% | 9.9% | 8.4% | 7.9% | 6.2% | 4.7% | 3.9% | 4.4% | 3.2% | 2.1% | 2.6% | 2.4% | 1.7% |
| Aug 2026 | 28.2% | 12.4% | 10.1% | 8.4% | 7.9% | 7.5% | 5% | 4% | 3.6% | 3.2% | 2.6% | 2.5% | 2.5% | 2% |
| Sep 2026 | — | — | — | — | — | — | — | — | — | — | — | — | — | — |
How has the NorthTec and Otago Polytechnic comparison changed over the last 12 months?
3 findings
- Otago Polytechnic was ahead of NorthTec in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, NorthTec’s estimated Share of Search among polytechnics in New Zealand moved from 1.9% to 2%, and its estimated monthly branded searches held steady at 3K.
- Across the 11 months ending August 2026, Otago Polytechnic’s estimated Share of Search among polytechnics in New Zealand moved from 10% to 10.1%, and its estimated monthly branded searches moved from 15.5K to 15.6K.
How did search popularity change for New Zealand polytechnics in August 2026?
0 changes
Neither NorthTec nor Otago Polytechnic moved beyond provider rounding among polytechnics in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using NorthTec’s and Otago Polytechnic’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
NorthTec
6 branded search terms
- northtec
- northtec ac nz
- northtec courses
- northtec near me
- northtec new zealand
- northtec nz
Otago Polytechnic
12 branded search terms
- nursing otago polytechnic
- occupational therapy otago polytechnic
- op ac nz
- otago poly
- otago poly tech
- otago polytechnic address
- otago polytechnic courses
- otago polytechnic hairdressing
- otago polytechnic nursing
- otago polytechnic online
- otago polytechnic open day
- otago polytechnic student village
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