Northern Stars vs Waikato Bay of Plenty Magic:Which is more popular by branded search in New Zealand?
In August 2026, Waikato Bay of Plenty Magic had more branded searches than Northern Stars among netball teams in New Zealand. Waikato Bay of Plenty Magic was estimated to have 270 branded searches compared to Northern Stars’ 20, and held a 14.9% Share of Search versus Northern Stars’ 1.1%.
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Which is more popular in search, Northern Stars or Waikato Bay of Plenty Magic?
Compare the ANZ Premiership netball teams New Zealand fans follow. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Waikato Bay of Plenty Magic, Northern Stars. The figures are in the table below the chart.
View monthly share of search table
| Month | Northern Mystics | Southern Steel | Central Pulse | Mainland Tactix | Waikato Bay of Plenty Magic | Northern Stars |
|---|---|---|---|---|---|---|
| Oct 2025 | 21% | 17.3% | 29.6% | 20.4% | 10.5% | 1.2% |
| Nov 2025 | 23% | 18.9% | 32.4% | 14.2% | 10.1% | 1.4% |
| Dec 2025 | 20.6% | 18.7% | 29.9% | 14% | 15% | 1.9% |
| Jan 2026 | 20.9% | 16% | 30.7% | 13.5% | 17.2% | 1.8% |
| Feb 2026 | 21.8% | 13.9% | 25.4% | 17.4% | 20.1% | 1.5% |
| Mar 2026 | 18.5% | 19.1% | 26.1% | 17.7% | 16.9% | 1.6% |
| Apr 2026 | 18% | 13.1% | 26.4% | 26.1% | 15.2% | 1.1% |
| May 2026 | 20.4% | 17.4% | 23.4% | 24.4% | 13.7% | 0.7% |
| Jun 2026 | 33.5% | 27.2% | 7.8% | 21.9% | 9.2% | 0.41% |
| Jul 2026 | 35.3% | 20% | 16.9% | 15.7% | 11% | 1.2% |
| Aug 2026 | 27.1% | 22.1% | 19.9% | 14.9% | 14.9% | 1.1% |
| Sep 2026 | — | — | — | — | — | — |
How has the Northern Stars and Waikato Bay of Plenty Magic comparison changed over the last 12 months?
3 findings
- Waikato Bay of Plenty Magic was ahead of Northern Stars in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Northern Stars’ estimated Share of Search among netball teams in New Zealand moved from 1.2% to 1.1%, and its estimated monthly branded searches held steady at 20.
- Across the 11 months ending August 2026, Waikato Bay of Plenty Magic’s estimated Share of Search among netball teams in New Zealand moved from 10.5% to 14.9%, and its estimated monthly branded searches moved from 170 to 270.
How did search popularity change for New Zealand netball teams in August 2026?
1 change
In August 2026, Waikato Bay of Plenty Magic gained estimated Share of Search among netball teams in New Zealand, from 11% to 14.9%.
How each brand is measured
Brandwave collects information about searches that people make online using Northern Stars’ and Waikato Bay of Plenty Magic’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Northern Stars
2 branded search terms
- northern stars netball
- northern stars tickets
Waikato Bay of Plenty Magic
6 branded search terms
- magic netball
- magic netball game
- magic netball tickets
- waikato bay of plenty magic netball
- waikato bay of plenty magic tickets
- waikato bop magic
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