Brandwave

NIWA Weather vs Yr:Which is more popular by branded search in New Zealand?

In August 2026, Yr had more branded searches than NIWA Weather among weather services in New Zealand. Yr was estimated to have 26.2K branded searches compared to NIWA Weather’s 2.6K, and held a 3.9% Share of Search versus NIWA Weather’s 0.39%.

Share of Search among weather services in New Zealand in August 2026Which is more popular in search, NIWA Weather or Yr?
NIWA Weather0.39%2.6K searches
vs
Yr3.9%26.2K searches

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Which is more popular in search, NIWA Weather or Yr?

Compare the weather forecast sites and apps New Zealanders check. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

NIWA Weather and Yr among weather services in New Zealand, by month

Share of Search by month for Yr, NIWA Weather. The figures are in the table below the chart.

View monthly share of search table
MonthMetServiceYrWeatherwatchWindyNIWA Weather
Oct 202591.1%4%2.5%1.8%0.57%
Nov 202592.7%3.4%2.1%1.3%0.48%
Dec 202592.1%3.4%2.6%1.4%0.58%
Jan 202691.7%3.3%2.8%1.6%0.58%
Feb 202690.9%4%2.7%1.6%0.69%
Mar 202690.3%3.9%3.3%1.9%0.57%
Apr 202688.7%2.6%3.2%4.9%0.55%
May 202691.3%4%2.7%1.7%0.38%
Jun 202692.4%3.3%2.6%1.4%0.31%
Jul 202691.9%3.3%3.2%1.3%0.38%
Aug 202691.7%3.9%2.5%1.4%0.39%
Sep 2026—————

How has the NIWA Weather and Yr comparison changed over the last 12 months?

  • Yr was ahead of NIWA Weather in every measured month of the 11 months ending August 2026.
  • Across the 11 months ending August 2026, NIWA Weather’s estimated Share of Search among weather services in New Zealand moved from 0.57% to 0.39%, and its estimated monthly branded searches moved from 4.7K to 2.6K.
  • Across the 11 months ending August 2026, Yr’s estimated Share of Search among weather services in New Zealand moved from 4% to 3.9%, and its estimated monthly branded searches moved from 33.1K to 26.2K.

How did search popularity change for New Zealand weather services in August 2026?

  1. In August 2026, Yr gained estimated Share of Search among weather services in New Zealand, from 3.3% to 3.9%.

  2. Estimated monthly branded searches for NIWA Weather in New Zealand fell 45.6% over 11 measured months, from 4.7K to 2.6K in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using NIWA Weather’s and Yr’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

NIWA Weather

2 branded search terms

  • niwa forecast
  • niwa weather

Yr

7 branded search terms

  • www yr weather
  • yr forecast
  • yr no
  • yr no english
  • yr rain radar
  • yr weather
  • yr weather app

How the Brand Demand Index is measured

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