NIWA Weather vs Weatherwatch:Which is more popular by branded search in New Zealand?
In August 2026, Weatherwatch had more branded searches than NIWA Weather among weather services in New Zealand. Weatherwatch was estimated to have 16.9K branded searches compared to NIWA Weather’s 2.6K, and held a 2.5% Share of Search versus NIWA Weather’s 0.39%.
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Which is more popular in search, NIWA Weather or Weatherwatch?
Compare the weather forecast sites and apps New Zealanders check. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Weatherwatch, NIWA Weather. The figures are in the table below the chart.
View monthly share of search table
| Month | MetService | Yr | Weatherwatch | Windy | NIWA Weather |
|---|---|---|---|---|---|
| Oct 2025 | 91.1% | 4% | 2.5% | 1.8% | 0.57% |
| Nov 2025 | 92.7% | 3.4% | 2.1% | 1.3% | 0.48% |
| Dec 2025 | 92.1% | 3.4% | 2.6% | 1.4% | 0.58% |
| Jan 2026 | 91.7% | 3.3% | 2.8% | 1.6% | 0.58% |
| Feb 2026 | 90.9% | 4% | 2.7% | 1.6% | 0.69% |
| Mar 2026 | 90.3% | 3.9% | 3.3% | 1.9% | 0.57% |
| Apr 2026 | 88.7% | 2.6% | 3.2% | 4.9% | 0.55% |
| May 2026 | 91.3% | 4% | 2.7% | 1.7% | 0.38% |
| Jun 2026 | 92.4% | 3.3% | 2.6% | 1.4% | 0.31% |
| Jul 2026 | 91.9% | 3.3% | 3.2% | 1.3% | 0.38% |
| Aug 2026 | 91.7% | 3.9% | 2.5% | 1.4% | 0.39% |
| Sep 2026 | — | — | — | — | — |
How has the NIWA Weather and Weatherwatch comparison changed over the last 12 months?
3 findings
- Weatherwatch was ahead of NIWA Weather in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, NIWA Weather’s estimated Share of Search among weather services in New Zealand moved from 0.57% to 0.39%, and its estimated monthly branded searches moved from 4.7K to 2.6K.
- Across the 11 months ending August 2026, Weatherwatch’s estimated Share of Search among weather services in New Zealand held steady at 2.5%, and its estimated monthly branded searches moved from 20.6K to 16.9K.
How did search popularity change for New Zealand weather services in August 2026?
2 changes
In August 2026, Weatherwatch lost estimated Share of Search among weather services in New Zealand, from 3.2% to 2.5%.
Estimated monthly branded searches for NIWA Weather in New Zealand fell 45.6% over 11 measured months, from 4.7K to 2.6K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using NIWA Weather’s and Weatherwatch’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
NIWA Weather
2 branded search terms
- niwa forecast
- niwa weather
Weatherwatch
5 branded search terms
- weatherwatch
- weatherwatch co nz
- weatherwatch near me
- weatherwatch nz
- weatherwatch rain radar
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.