NinetyBlack vs Reboot:Which is more popular by branded search in New Zealand?

Name: NinetyBlack vs Reboot: Which is more popular by branded search in New Zealand?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In August 2026, NinetyBlack had more branded searches than Reboot among taupo digital marketing agencies in New Zealand. NinetyBlack was estimated to have 30 branded searches compared to Reboot’s 20, and held a 21.4% Share of Search versus Reboot’s 14.3%.

Share of Search among taupo digital marketing agencies in New Zealand in August 2026Which is more popular in search, NinetyBlack or Reboot?

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Which is more popular in search, NinetyBlack or Reboot?

Compare Taupo digital marketing agencies using branded search demand from across New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

NinetyBlack and Reboot among taupo digital marketing agencies in New Zealand, by month

Month	NiKa Consulting	NinetyBlack	Reboot	Dot Info Marketing
Oct 2025	57.1%	28.6%	14.3%	0%
Nov 2025	29.4%	29.4%	23.5%	17.6%
Dec 2025	40%	30%	20%	10%
Jan 2026	53.3%	20%	20%	6.7%
Feb 2026	50%	35%	10%	5%
Mar 2026	36.8%	36.8%	15.8%	10.5%
Apr 2026	44.4%	27.8%	16.7%	11.1%
May 2026	50%	20.8%	12.5%	16.7%
Jun 2026	52.9%	17.6%	11.8%	17.6%
Jul 2026	50%	18.8%	18.8%	12.5%
Aug 2026	57.1%	21.4%	14.3%	7.1%
Sep 2026	—	—	—	—

How has the NinetyBlack and Reboot comparison changed over the last 12 months?

3 findings

NinetyBlack was ahead of Reboot in every measured month of the 11 months ending August 2026.
Across the 11 months ending August 2026, NinetyBlack’s estimated Share of Search among taupo digital marketing agencies in New Zealand moved from 28.6% to 21.4%, and its estimated monthly branded searches moved from 40 to 30.
Across the 11 months ending August 2026, Reboot’s estimated Share of Search among taupo digital marketing agencies in New Zealand held steady at 14.3%, and its estimated monthly branded searches held steady at 20.

How did search popularity change for New Zealand taupo digital marketing agencies in August 2026?

2 changes

In August 2026, NinetyBlack gained estimated Share of Search among taupo digital marketing agencies in New Zealand, from 18.8% to 21.4%.
In August 2026, Reboot lost estimated Share of Search among taupo digital marketing agencies in New Zealand, from 18.8% to 14.3%.

How each brand is measured

Brandwave collects information about searches that people make online using NinetyBlack’s and Reboot’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.