MyPractice vs Profile:Which is more popular by branded search in New Zealand?
In August 2026, MyPractice had more branded searches than Profile among medical practice management software in New Zealand. MyPractice was estimated to have 170 branded searches compared to Profile’s 20, and held a 3.6% Share of Search versus Profile’s 0.43%.
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Which is more popular in search, MyPractice or Profile?
Compare medical practice management systems used by New Zealand clinics. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for MyPractice, Profile. The figures are in the table below the chart.
View monthly share of search table
| Month | Indici | Medtech Evolution | MyPractice | Profile |
|---|---|---|---|---|
| Oct 2025 | 85.5% | 8.8% | 5.1% | 0.49% |
| Nov 2025 | 88.3% | 6.8% | 4.6% | 0.24% |
| Dec 2025 | 88.2% | 7.1% | 4.4% | 0.29% |
| Jan 2026 | 88.1% | 7% | 4.6% | 0.24% |
| Feb 2026 | 87% | 7% | 5.7% | 0.25% |
| Mar 2026 | 89.2% | 5.8% | 4.8% | 0.2% |
| Apr 2026 | 90% | 5.5% | 4% | 0.48% |
| May 2026 | 90.9% | 4.9% | 4.1% | 0.2% |
| Jun 2026 | 90.2% | 4.7% | 4.9% | 0.2% |
| Jul 2026 | 88.9% | 6.6% | 4.2% | 0.24% |
| Aug 2026 | 89.7% | 6.2% | 3.6% | 0.43% |
| Sep 2026 | — | — | — | — |
How has the MyPractice and Profile comparison changed over the last 12 months?
3 findings
- MyPractice was ahead of Profile in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, MyPractice’s estimated Share of Search among medical practice management software in New Zealand moved from 5.1% to 3.6%, and its estimated monthly branded searches moved from 210 to 170.
- Across the 11 months ending August 2026, Profile’s estimated Share of Search among medical practice management software in New Zealand moved from 0.49% to 0.43%, and its estimated monthly branded searches held steady at 20.
How did search popularity change for New Zealand medical practice management software in August 2026?
1 change
In August 2026, MyPractice lost estimated Share of Search among medical practice management software in New Zealand, from 4.2% to 3.6%.
How each brand is measured
Brandwave collects information about searches that people make online using MyPractice’s and Profile’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
MyPractice
4 branded search terms
- mypractice
- mypractice co nz
- mypractice nz
- www mypractice
Profile
2 branded search terms
- intrahealth profile
- intrahealth profile emr
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.